Responsibilities

• Take full ownership of Rilla's paid media program. We're spending ~$4k/day across Google, Meta, LinkedIn, YouTube, and we want to scale significantly
• Audit what we've built so far, find the gaps, and turn a promising channel into a machine
• Own end-to-end campaign execution: audience targeting, ad creative briefs, bidding strategy, budget allocation, landing page optimization
• Track CAC, ROAS, pipeline contribution, and conversion rates at every stage of the funnel. Report on them clearly
• Run constant experiments. New channels, new creatives, new audiences, new copy. Kill what doesn't work fast, double down on what does
• Build a repeatable creative testing process: hooks, formats, angles, messaging. We should always know what's resonating and why
• Produce ads that don't look or feel like typical B2B garbage. Our customers are tradespeople, not software buyers
• Build out tracking and attribution so we know exactly what's driving revenue (UTMs, pixels, tag management, CRM integration)
• Work closely with sales to make sure the leads you generate are leads that close

Requirements

• 2+ years running paid media campaigns in-platform (Google Ads, Meta Ads, LinkedIn). Not just managing agencies
• Taken an existing paid program and scaled it. You know how to find the levers that unlock the next order of magnitude
• You're comfortable in spreadsheets, dashboards, and attribution models, and you can tell a story with data
• B2B SaaS experience, ideally selling to non-tech audiences
• Strong opinions on ad creative. You know what stops someone from scrolling, even if you're not the one designing it
• Experience with conversion tracking, Google Tag Manager, and CRM systems (HubSpot, Salesforce, etc.)
• You'd rather launch 10 tests this week than spend a month planning the perfect campaign
• Nice to have: web development skills. You can spin up landing pages, tweak funnels, or build quick experiments without waiting on engineering

Preferred

• web development skills.

Benefits

• Relocation assistance.