Refine Smile Group

Performance Marketing Manager

San Diego, CA (On-site)

Salary Not AvailableMid Level3+ years expFull time

Posted 7 weeks ago

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Job Summary

Own the patient acquisition funnel for a dental group, driving paid ads, landing pages, and CRM nurture with AI automation to push CPL, ROAS, and treatment conversions.

  • Advertising and funnel ownership across Meta, Google, and TikTok to generate high-quality leads.
  • Landing-page CRO and lead-nurture programs that reduce CPA and lift consultation rates.
  • AI-driven workflows and CRM campaigns to accelerate activation and reactivation while scaling growth.

Job Description

Responsibilities

  • Manage and optimize Meta advertising campaigns
  • Manage and optimize Google Ads campaigns
  • Launch and manage TikTok advertising campaigns
  • Develop and improve lead generation funnels
  • Build and optimize landing pages
  • Conduct A/B testing across advertisements, landing pages, and patient funnels
  • Improve lead conversion rates and cost per acquisition
  • Implement AI-driven marketing systems and automation workflows
  • Manage CRM campaigns, lead nurturing, and reactivation programs
  • Analyze campaign performance and identify growth opportunities

Requirements

  • Minimum 3 years experience in growth marketing, performance marketing, or digital marketing
  • Proven experience managing Meta Ads
  • Proven experience managing Google Ads
  • Experience with landing page optimization and conversion rate optimization (CRO)
  • Experience managing CRM platforms and marketing automation systems
  • Strong analytical and reporting skills
  • Ability to interpret marketing data and make decisions based on performance metrics

Preferred

  • Healthcare marketing experience
  • Experience generating high-ticket leads
  • Experience with HubSpot, Salesforce, GoHighLevel, or similar CRM platforms
  • Experience using AI tools to improve marketing performance and operational efficiency
  • Experience managing annual advertising budgets exceeding $500,000