Responsibilities

• Own end-to-end strategy, execution, and optimization of paid social campaigns across LinkedIn, Meta, and emerging social platforms, managing a significant budget to hit aggressive pipeline targets.
• Build full-funnel programs that generate awareness, engagement, pipeline, and revenue across enterprise audiences.
• Develop audience strategies leveraging first-party data, account-based targeting, lookalike modeling, and platform-native targeting capabilities.
• Design and run experiments across creative, messaging, audiences, landing pages to identify scalable growth opportunities.
• Continuously evaluate emerging channels, ad formats, audience targeting and platform capabilities to expand reach and improve efficiency.
• Establish testing frameworks and best practices that improve campaign performance over time.
• Collaborate closely with lifecycle marketing, content, and brand teams to ensure paid social campaigns are integrated into holistic customer journeys with consistent messaging.
• Partner with design teams to develop compelling campaign concepts and provide performance-driven feedback on messaging and creative assets.
• Work closely with Marketing Operations and Analytics teams to ensure accurate attribution, measurement, and reporting.

Requirements

• 5–7+ years of experience managing paid social programs in B2B SaaS, with a strong focus on pipeline and revenue generation.
• Deep expertise across LinkedIn, Meta, and YouTube advertising platforms.
• Proven success scaling paid social programs while improving efficiency and business outcomes.
• Strong analytical capabilities with experience using performance data to drive strategic decisions.
• Experience building and executing campaigns targeting enterprise buyers with long and complex sales cycles.
• Working knowledge of attribution, conversion tracking, CRM integrations, and marketing measurement frameworks.
• Ability to operate both strategically and tactically—you can define the roadmap and execute the details.
• Excellent communication skills and experience collaborating across marketing, operations, and sales teams.

Preferred

• Experience managing seven-figure annual media budgets and scaling paid media programs in high-growth B2B SaaS companies.
• Experience with CTV, Reddit, programmatic media, or other emerging paid acquisition channels.
• Experience marketing to legal, professional services, or other enterprise audiences with complex buying cycles.