Own and optimize a full-funnel performance marketing engine, turning demand gen, paid media, SEO, and on-site experiences into pipeline and revenue through data-driven experimentation and AI-enabled automation.

• Owns hands-on execution in Marketo for acquisition and demand generation programs, including paid media, content syndication, events, and web conversion-related campaigns.
• Owns paid media and SEO strategy and execution in partnership with external agencies, ensuring content is optimized for both search engines and LLMs.
• Owns performance marketing budget allocation, spend pacing, and efficiency (CPL, ROI), ensuring rigorous performance tracking and continuous channel optimization.
• Optimizes programs against pipeline and revenue goals, not just lead volume.
• Owns website performance and conversion rate optimization (CRO) strategy.
• Partners with web development to prioritize and implement landing page, UX, and site performance improvements.
• Owns and optimizes on-site chat experiences to improve engagement, lead capture, and conversion rates.
• Develops and executes an experimentation roadmap across ads, landing pages, and campaign journeys, improving digital campaign performance through testing, targeting, and personalization.
• Maintains database cleanliness and integrity, including list uploads from events and syndication programs.
• Ensures data accuracy, campaign QA, and operational scalability related to performance marketing campaigns.

• bachelor’s degree in Marketing, Business, Communications, or a related field from an accredited university or college.
• 5+ years of experience in B2B marketing, preferably in technology or SaaS.
• Proven track record of driving pipeline and revenue through digital channels.
• Strong hands-on experience with paid media, SEO, CRO, and campaign execution.
• Strong proficiency in Marketo and Marketo Measure or similar marketing automation platforms.
• Experience with AI-powered marketing technologies and implementation strategies.
• Excellent project management and prioritization skills, with experience using Asana or similar tools.
• Proficiency in Looker, Power BI, Tableau or similar analytics tools.
• Detail-oriented with a strong focus on data accuracy and campaign effectiveness.
• Ability to consistently deliver results on time and within budget.

• Experience with AI-powered marketing technologies and implementation strategies
• Proficiency in Looker, Power BI, Tableau or similar analytics tools
• Strong hands-on experience with paid media, SEO, CRO, and campaign execution
• 5+ years of experience in B2B marketing, preferably in technology or SaaS
• Bachelor’s degree in Marketing, Business, Communications, or a related field