Performance Marketing Manager

USA (Remote)

$75K/yr – $100K/yrSenior Level5+ years expFull time

Posted 4 weeks ago

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Job Summary

Own paid media across search and social for B2B SaaS, turning testing into measurable pipeline impact.

  • Own end-to-end optimization cycle: hypothesize, test, measure, iterate.
  • Bridge paid media to pipeline and revenue, not just clicks.
  • Drive proactive strategy with experiments across bidding, creative tests, audiences.

Job Description

  • Day-to-day campaign management, budgets, and optimizations across paid search and paid social in support of client goals, in partnership with our search and media leads
  • Proactively identifying and pitching new strategies — bidding approaches, creative and copy tests, audience segmentation, campaign structures — to keep programs ahead of the curve, not just running on autopilot
  • Owning the full optimization cycle: hypothesize, execute, measure, iterate, with a bias toward speed and rigor over "set it and forget it"
  • Managing day-to-day communication with internal teams and platform partners, including best practices, presentation decks, strategy plans, and ad-hoc requests
  • Sharing co-ownership of client communications around paid media strategy, implementation, and reporting
  • Daily engagement within search and social platforms to pull reporting, assess performance, and monitor trends across Google Ads, Bing, Meta, LinkedIn, and third-party tools
  • Proactively researching campaign issues and formulating actionable, testable solutions based on findings
  • Connecting paid media performance to pipeline and revenue outcomes, not just platform-level metrics
  • 5+ years of hands-on experience managing paid media, with meaningful depth in both paid search and paid social
  • Expertise in Google Ads, Meta Ads, Bing Ads, and LinkedIn Ads
  • A track record of proactively identifying optimization opportunities and turning them into tested strategies, not just executing a pre-set plan
  • Comprehensive awareness of the paid media landscape and familiarity with digital marketing as a whole
  • Comfortable analyzing data from multiple platforms and stitching it into a coherent story for client meetings
  • Understanding of how to run reports and analyze data in Salesforce & HubSpot to connect spend to pipeline and revenue
  • Strong organizational skills and the ability to manage multiple client accounts and priorities at once
  • Ability to work autonomously and demonstrate self-starter qualities
  • Adaptable to change, comfortable in a fast-moving, small-team environment
  • Willingness to think outside the box and push past traditional campaign structures
  • Be a team player
  • $75,000–$100,000 base salary, based on experience
  • Premium health & dental benefits
  • Employer-sponsored 401(k), 4% match without vesting
  • The ability to work 100% remotely
Omni Lab logo

Omni Lab

Omni Lab helps B2B SaaS brands drive demand through paid media to drive more qualified pipeline for your sales team.Growth at all costs is over; sustainable growth is what your SaaS brand needs. You need to optimize for the lowest cost per opportunity, not the lowest cost per lead.We've proven this with over 100+ B2B SaaS brands, driving tens of millions of dollars in net new pipeline.Let's do it for your brand.

Founded in 2020
Austin, Texas, USA
18 employees (9 in marketing)

Traffic Signals

Monthly Visitors
1.2K
Traffic Source Mix
Search
35.1%
Direct
39.6%
Referral
10.2%
Social
12.3%
Paid
1.5%

Headcount Trend

Current headcount: ~18

Marketing Team

Marketing Team Size
8 (44% of company)
Marketing Roles Posted (Last 30 Days)
2