Performance Marketing Manager at Marine Layer | San Francisco, CA | $120K/yr – $140K/yr

Marine Layer

Performance Marketing Manager

San Francisco, CA (Hybrid)

$120K/yr – $140K/yrSenior Level5+ years expFull time

Posted 7 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own performance media across paid channels with a data-driven lens on the customer’s digital journey to drive e-commerce growth.

Growth/Ownership: Performance Media spend and KPI reporting tied to a consistent attribution framework.
Analytics & Influence: present KPIs to leadership and use findings to steer channel mix and strategy.
Innovation & Channels: collaborate with agencies, stay current on trends, and explore new channels like AI-enabled measurement, CTV, and Reddit.

Job Description

Responsibilities

Own our Performance Media Spend
Bring your data-informed understanding of our customer’s digital experience to help develop our e-commerce strategy.
Guide our agency partners on the creative pipeline and weekly business targets.
Ensure performance marketing creative reinforces brand pov and editorial standards.
Lead with Analytics / Measure and report out on KPIs
Present Performance Marketing KPIs to executive leadership weekly using agreed upon attribution methodology
Use reporting share-outs to demonstrate impact and inform adjustments in strategy.
Perpetually analyze and measure the impact of performance marketing spend on our customer’s digital experience and overall e-commerce strategy.
Stay curious and up-to-date on industry trends and current measurables to keep our strategy relevant and informed (i.e. exploration of how AI affects our roadmap)
Explore new channels that can deliver sustained profitable growth (ie CTV or Reddit).
Bring enthusiastic change-agility to a fast-paced digital environment.

Marine Layer

3.8 Glassdoor

Marine Layer was founded in 2009 after our founder’s girlfriend threw out his old favorite shirt. He set out to make a shirt that feels broken-in, comfortable, and absurdly soft from day one. 14 years later, we’re a San Francisco based, casual apparel brand for men and women. We’ve custom-developed over 100 absurdly soft fabrics, (like, the softest thing you’ll ever wear) opened 45+ brick-and-mortar locations, and recycled 500K tee shirts (and counting) through our one-of-a-kind Re-Spun program. And to top things off, we became B Corp certified earlier this year. Heyo!Inspired by vintage clothing, music, and a laid-back lifestyle, we create a wide range of clothing. We’re elevating your weekend wardrobe with the softest tees, knits, outerwear — you name it.We’re a fast-growing company whose success has been built on a small, passionate team that works hard and has a lot of fun. Check out our website to learn more about our brand and how we responsibly make our absurdly soft tees (and pants, and dresses, and jackets...).

Founded in 2009

San Francisco, California, USA

323 employees (34 in marketing)

www.marinelayer.com

73% recommend to a friend

76% CEO approval