- Hands-on multi-channel paid media buying, particularly programmatic buying and paid search. Paid social (primarily Meta) would be a plus. - Contribute strategic insights into content planning and recognize opportunities for new content using analytics, search behaviors, intent and trends, social listening, competitive analytics, etc. - Manage direct client communication, in partnership with account and project management, as it pertains to performance marketing programs. - Perform daily DSP management tasks, including campaign analysis and management, bidding optimization, A/B testing, and KPI analysis. - Collaborate with members of the Performance Marketing discipline for media distribution strategies. - Collaborate with other internal teams, such as analytics, creative, account operations, etc., to ensure all media executions ladder to client objectives. - Draft marketing copy for text ads, landing pages and paid campaigns. - Monitor DSP capability and integration updates and assess the potential or known impact on Manifest clients. - Responsible for weekly, monthly, and quarterly reporting including performance measurement and metrics analysis and insights.