Performance Marketing Manager, LoopNet

Richmond, VA (On-site)

$81K/yr – $136K/yrSenior Level5+ years expFull time

Posted 9 days ago

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Job Summary

Own end-to-end performance marketing for auctions and lead cross-channel campaigns, leveraging data and technology to drive growth. Collaborate with product, analytics, and leadership to test, optimize, and scale initiatives.

  • Own end-to-end performance marketing for auctions
  • Align with product, analytics, and leadership to scale campaigns
  • Drive data-driven testing and optimization

Job Description

Responsibilities

  • Define and execute a performance marketing vision for auctions, leveraging audience insights, data, and technology.
  • Continuously optimize campaigns to maximize ROI and auctions listing effectiveness.
  • Inform and implement advanced tactics including automated communications and triggered campaigns.
  • Build scalable processes for campaign delivery and optimization across multiple channels.
  • Use our extensive data to inform targeting, bidding strategies, and personalization.
  • Conduct rigorous testing and performance analysis to identify growth and optimization opportunities.
  • Work closely with leadership while operating with autonomy to push initiatives forward.
  • Partner with marketing stakeholders, product managers, and data analytics to ensure alignment and innovation.

Requirements

  • Bachelor's degree required from an accredited, not-for-profit, in-person college/university.
  • Track record of commitment to prior employers.
  • 5+ years of experience in performance marketing, ideally in a marketplace environment.
  • Deep technical knowledge of marketing automation, programmatic buying, and personalization.
  • Proven ability to manage large-scale campaigns and budgets with a focus on measurable results.
  • Excellent analytical skills and experience with data-driven decision-making.

Preferred

  • Track record of defining and executing long-term performance strategies.
  • Experience in marketplace dynamics, auction marketing, or listing optimization at scale.
  • Expertise in marketing tech stacks, automation platforms, and personalization engines.
  • Skilled in synthesizing large datasets into actionable insights; familiarity with attribution modeling and predictive analytics.
  • Comfortable driving transformation in evolving programs and implementing scalable processes.
  • Ability to present insights and recommendations to senior leadership.

Benefits

  • Comprehensive healthcare coverage: Medical / Vision / Dental / Prescription Drug
  • Life, legal, and supplementary insurance
  • Virtual and in person mental health counseling services for individuals and family
  • Commuter and parking benefits
  • 401(K) retirement plan with matching contributions
  • Employee stock purchase plan
  • Paid time off
  • Tuition reimbursement
  • On-site fitness center and/or reimbursed fitness center membership costs (location dependent)
  • Access to CoStar Group’s Employee Resource Groups
CoStar Group logo

CoStar Group

3.2 Glassdoor

CoStar Group (NASDAQ: CSGP) is a global leader in commercial real estate information, analytics, online marketplaces and 3D digital twin technology. Founded in 1986, CoStar Group is dedicated to digitizing the world’s real estate, empowering all people to discover properties, insights, and connections that improve their businesses and lives. CoStar Group’s major brands include CoStar, a leading global provider of commercial real estate data, analytics, and news; LoopNet, the most trafficked commercial real estate marketplace; Apartments.com, the leading platform for apartment rentals; and Homes.com, the fastest-growing residential real estate marketplace. CoStar Group’s industry-leading brands also include Matterport, a leading spatial data company whose platform turns buildings into data to make every space more valuable and accessible, STR, a global leader in hospitality data and benchmarking, Ten-X, an online platform for commercial real estate auctions and negotiated bids and OnTheMarket, a leading residential property portal in the United Kingdom. CoStar Group’s websites attracted over 134 million average monthly unique visitors in the fourth quarter of 2024, serving clients around the world. Headquartered in Arlington, Virginia, CoStar Group is committed to transforming the real estate industry through innovative technology and comprehensive market intelligence. From time to time, we plan to utilize our corporate website as a channel of distribution for material company information. For more information, visit CoStarGroup.com.

Founded in 1987
Arlington, Virginia, US
9.6K employees (1,368 in marketing)
55% recommend to a friend

Traffic Signals

Monthly Visitors
2.1M
Monthly Google Ads Budget
$33
Traffic Source Mix
Search
31.5%
Direct
57.8%
Referral
9.4%
Social
0.6%
Paid
0.6%

Headcount Trend

Current headcount: ~11.6K

Marketing Team

Marketing Team Size
848 (7% of company)
Median Career Experience
12 years
Median Tenure
5.3 years
Marketing Roles Posted (Last 30 Days)
2

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