Responsibilities

• Owns and evolves performance marketing execution ensuring alignment to business objectives, budget targets, and growth goals. Drives continuous optimization to improve efficiency, scalability, and return on investment.
• Leads performance analysis and reporting, delivering clear, actionable insights through recurring presentations and deep-dive analyses. Translates complex data into strategic recommendations for cross-functional stakeholders and leadership.
• Partners cross-functionally across DTC and marketplace businesses to align performance marketing initiatives with brand strategy, demand planning, merchandising, and onsite experience, ensuring cohesive execution across channels.
• Leverages and optimizes marketing technology and SaaS platforms to improve campaign performance, measurement accuracy, and operational efficiency.
• Contributes to and influences best practices across global teams, providing guidance on strategy, execution standards, and performance optimization.
• Serve as the day-to-day point of contact for external agency partners and vendors supporting paid media execution.
• Set clear performance expectations, manage deliverables, and hold partners accountable to results.
• Evaluate agency output critically and provide strategic direction to ensure alignment with KEEN's goals and standards.
• Own reporting on key performance indicators including impressions, clicks, CTR, CPC, conversion rate, ROAS, ACOS, TACOS, and attributed revenue.
• Develop and deliver performance reports that communicate results, trends, and strategic recommendations to stakeholders.

Requirements

• Bachelor's Degree in Business, Marketing, Communications, Analytics, or related field required.
• Minimum five (5) years of hands-on experience in performance marketing, paid search, or digital advertising, with demonstrated progression in scope and responsibility.
• Any equivalent combination of experience and education which clearly indicates the ability to perform the essential functions of the position may substitute on a year for year basis.
• Deep understanding of pureplay, amazon marketplace including campaign architecture, keyword targeting, match types, bidding strategies and merchandising best practices.
• Proven experience managing external agency partners and vendors, including setting expectations and driving accountability.
• Strong analytical skills with a demonstrated ability to synthesize data into strategic recommendations.
• Proficiency with Microsoft Excel or Google Sheets.
• Excellent communication, organizational, and project management skills.

Preferred

• Significant hands-on experience with Amazon Marketplace or retail media platforms.
• Deep familiarity with marketplace or eCommerce business models.
• Experience with bid management, reporting, or campaign automation tools.
• Proficiency with reporting and visualization platforms such as Power BI.
• Expert-level understanding of marketplace metrics including ROAS, ACOS, TACOS, and share of voice.