Performance Marketing Manager - Google Ads (SMB Demand Generation)

USA (Remote)

$70K/yr – $85K/yrMid Level3+ years expFull time

Posted 2 weeks ago

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Job Summary

Own the Google Ads demand-gen engine for SMBs, turning research into high ROI campaigns, conversion-focused landing pages, and a rigorous testing loop that elevates qualified leads and booked demos.

Campaign ownership: budgets, bidding, GA4/HubSpot attribution, and weekly performance optimization.
Landing page and CRO: create high-converting pages, forms, and offers, plus systematic A/B testing.
Cross-functional collaboration: align with sales, product, and customer success to improve lead quality and funnel metrics.

Job Description

Responsibilities

Plan, develop, execute, and optimize Google Ads campaigns to support demand generation and revenue goals across key audience segments.
Conduct keyword research, search intent analysis, audience segmentation, and competitor research to identify growth opportunities.
Manage campaign budgets, bidding strategies, and performance optimization to maximize qualified lead volume and ROI.
Develop compelling value propositions, ad copy, and messaging that improve click-through and conversion rates.
Build and optimize landing pages focused on lead generation, user experience, and conversion rate optimization (CRO).
Run A/B tests across bidding strategies, keywords, ad groups, ad copy, landing pages, forms, calls-to-action, and offers; apply learnings to improve campaign performance.
Monitor campaign performance using Google Ads, Google Analytics 4 (GA4), Microsoft Clarity, and HubSpot, translating insights into actionable recommendations.
Ensure accurate conversion tracking, attribution, and reporting across the marketing funnel.
Audit campaigns regularly to ensure budget pacing, tracking accuracy, policy compliance, and adherence to Google Ads best practices.
Identify opportunities to improve campaign performance through testing, automation, audience refinement, and emerging Google Ads features.

Requirements

3–5+ years of proven success managing Google Ads campaigns and driving SMB demand generation with a defined MQL quota.
Demonstrated success generating qualified leads and booked demos through paid search.
Experience building and optimizing high-converting landing pages using platforms.
Experience using heat mapping and user behavior tools such as Microsoft Clarity.
Experience with Google Analytics 4 (GA4), Google Tag Manager, and conversion tracking best practices.
Experience with HubSpot or comparable CRM and marketing automation platforms.
Strong understanding of conversion rate optimization (CRO) and A/B testing methodologies.
Strong analytical skills with the ability to interpret data and make data-driven decisions.
Excellent written and verbal communication skills.
Highly organized with the ability to manage multiple projects and deadlines simultaneously.
Experience with data-driven attribution models and marketing funnel metrics is a plus.
Proven ability to collaborate with cross-functional teams to scale campaigns.

Nice_to_have

Experience marketing to dentists, healthcare providers, or other SMB professional services audiences.
Experience working in a digital marketing agency.
Working knowledge of SEO and AI Search visibility.
Advanced Excel or Google Sheets skills for analysis, reporting, and forecasting.
Familiarity with the Challenger sales methodology.
Experience leveraging AI tools to improve marketing efficiency and campaign performance.

Benefits

OTE: $80,000 - $105,000
Base Salary: $70,000 - $85,000
Target Bonus: $10,000 - $20,000 annually based on individual and company performance.
Competitive benefits package including health, dental, and vision insurance.
Unlimited PTO.
Remote.

Lasso MD

Lasso transforms patient lead flow into effortless revenue. Lasso is a service-based platform that enables simple and repeatable patient growth through marketing services, communication software, and patient analytics. By managing all stages of patient-acquisition, from website-design to ROI-analysis, our suite of services develops a sustainable growth model for your practice.The model is simple. Marketing is essential, but it's just Step 1 at Lasso. Our mission is to help your practice adopt a 3-Step process that makes patient growth an integrated part of your day-to-day operation.Step 1 - Generate New PatientsCreate captivating content, activate your online growth channels, and influence your community. Lasso turns your office into a top-tier content producer and enables your content to flourish.Step 2 - Master Patient Lead FlowDevelop a world-class appointment setting team through the Lasso lead application. Lasso shows your front-desk exactly which new patient leads to contact and what marketing channel the lead came from. Step 3 - Become the Practice CEOMake the right decisions with real patient-data, not just website analytics. Lasso's ROI dashboard syncs to your PMS to provide exact revenue numbers on new patients from marketing channels powered by Lasso.

Founded in 2018

San Diego, California, USA

42 employees (15 in marketing)

www.lassomd.com