Own global paid performance across Google, Meta, TikTok and mobile UA to hit aggressive new user acquisition and efficiency targets.

• Growth ownership: manage budgets and campaigns across geos and markets.
• Testing & learning: drive a rigorous agenda on creative, audiences, bidding, and landing experiences and scale proven playbooks.
• Measurement partnerships: design incrementality tests with Data Science and analytics to tie channel results to downstream business outcomes.

Drive platform relationships with Google, Meta, TikTok, and others to unlock new capabilities and align on betas and measurement approaches.

• Platform collaboration: align on joint growth plans and experimentation opportunities to accelerate impact.

Build and maintain performance dashboards with visibility by geo, product, and channel; surface insights, risks, and opportunities to leadership.

• Reporting discipline: create clear, actionable views and escalate needed actions to leadership.

Collaborate cross-functionally with Product Marketing, Legal, Engineering, Creative, Data Science, and regional teams to execute global marketing programs.

• Cross-functional execution: coordinate with multiple teams to ensure alignment and timely delivery across initiatives.