Responsibilities

• Develop and oversee Eyebot's paid media strategy across channels including Meta and Google.
• Plan and execute geographically targeted campaigns that drive kiosk usage across retail locations
• Translate company growth priorities into structured acquisition programs at the market level
• Manage campaign setup, optimization, and performance tracking across multiple regions simultaneously
• Design and execute structured testing frameworks, including radius targeting experiments, creative testing, and geo-based pilots
• Identify opportunities to improve cost efficiency and increase prescription activity per location
• Build repeatable campaign playbooks to support expansion into new markets
• Leverage performance analytics to identify growth opportunities and optimize media investment
• Develop location-level reporting tied to kiosk engagement and prescription outcomes
• Interpret attribution signals across digital and retail environments to improve budget allocation

Requirements

• 4-7 years of experience in performance marketing or paid media
• Strong, hands-on experience managing Meta and Google campaigns
• Experience running geographically targeted campaigns across multiple markets
• Demonstrated success improving conversion performance through structured testing programs
• Strong understanding of attribution models and conversion tracking
• Experience translating analytics into actionable strategy
• Ability to manage budgets across channels and regions
• Excellent communication and stakeholder alignment skills

Preferred

• Experience supporting multi-location retail, healthcare access, or service environments
• Experience supporting retail-adjacent or location-based acquisition programs
• Familiarity with offline conversion measurement or store-level attribution
• Experience scaling campaigns during rapid geographic expansion
• Comfort working in early-stage or high-growth environments