Responsibilities

• Build, prioritize, and maintain a strategic testing roadmap across new and novel paid channels.
• Rapidly analyze performance, distill insights, and determine whether to scale, iterate, or cut channels - with a focus on hitting our aggressive CAC and payback target across all of our priority geos and customer segments.
• Evaluate high-potential channels (e.g., web3 DSPs, endemic web3 publishers, emerging social platforms, gaming, beta opportunities and new ad products).
• Partner closely with our in-house creative team to develop and test new formats for emerging channels.
• Drive continuous campaign improvement through rigorous KPI analysis, testing and optimization to scale user acquisition across all of your owned channels.
• Work with analytics, product, and BI teams to set up tracking, measurement, and post-test analysis.
• Align with brand, lifecycle, and product marketing to connect learnings across the funnel.
• Turn test learnings into repeatable frameworks, best practices, and internal documentation.
• Present insights, trends, and recommendations to stakeholders in a clear, structured way.
• Additional duties and responsibilities as assigned.

Requirements

• 5+ years of hands-on performance marketing experience
• Experience in consumer tech products with a focus on transactional goals and demonstrated ability to optimize campaigns beyond the initial install or sign up.
• Proven track record running structured tests, pilots, or growth experiments.
• Experience with nontraditional or emerging platforms is a strong plus.
• Comfortable with analytics tools, attribution models, and performance metrics.
• Strong communication skills to simplify complex learnings for stakeholders.
• Proficiency with mobile measurement platforms (MMPs) such as Appsflyer or Branch.
• Curious & experimental: Constantly exploring what’s next in paid growth.
• Data-driven: Strong ability to model performance, assess signal, and kill tests quickly.
• Creative problem-solver: Knows how to make unconventional channels workable and measurable.

Preferred

• Experience with nontraditional or emerging platforms is a strong plus.
• Strong collaboration with in-house creative teams.
• Crypto native and/or crypto/web3 experience (as a favorable alignment).