Senior Director - Performance Marketing
Puffy
Los Angeles, CA (Remote)
$220K/yr - $240K/yrIn-houseFull-timeSenior level6+ years exp.
2 days ago
Performance Marketing Manager
New York City, NY (On-site)
$75K/yr – $110K/yrMid Level3+ years expFull time
Posted 6 weeks ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own paid media strategy and execution across multiple platforms to drive client growth with tight budget discipline, rapid testing, and clear KPI storytelling.
- Own end-to-end paid media programs: planning, setup, bidding, and budget alignment.
- Lead client communications and cross-team collaboration to translate data into growth actions.
- Prototype tests and optimizations across Meta, Google and other platforms to drive ROAS and CAC improvements.
Job Description
Responsibilities
- Serve as a strategic lead for paid media, responsible for campaign management, client communications, and creative strategy
- Plan, design, and execute Paid Media campaigns to meet and exceed client goals
- Oversee campaign launches and maintain ongoing management with close attention to budget alignment
- Conduct bid management and optimization for optimal performance
- Execute A/B and split testing, including with third-party tools, to refine strategies
- Help lead and participate in internal and client-facing meetings to foster strong relationships and provide KPI updates
- Act as a client contact, addressing queries and supporting their growth trajectory
- Assist in taking ownership of client accounts, driving Electric Orange’s growth and reputation through successful client partnerships
- Execute all aspects of Paid Media campaigns, from setup to strategy development, with tactical expertise
- Use reporting and analytics tools daily to assess performance and inform data-driven decisions
- 3+ years of hands-on experience in Paid Media, ideally in an agency setting
- 3+ years of experience with Facebook advertising
- 2+ years as a growth marketing lead for E-commerce DTC brands
- Proven experience managing $200k+ monthly budgets on Google and Meta
- Familiarity with working with campaigns across multiple platforms (Meta, Google, TikTok, Pinterest, LinkedIn, Snap, etc.)
- Strong communicator, able to simplify complex concepts and lead productive conversations with clients
- Adept at identifying and communicating core KPIs for E-commerce brands, with a consultative approach to strategy
- Project management skills, able to coordinate with diverse teams
- Strong visual creative sense for image and video content
- Understanding of conversion rate optimization and capability to advise on CRO improvements
Electric Orange
We don’t have clients. We have partners. For over a decade we have driven accelerated growth through Digital Advertising and SEO. We maximize returns through AI-first software, world-class media buying, data-integrated creative strategy and industry-leading organic execution.
Traffic Signals
Monthly Visitors
2.3K
Traffic Source Mix
Search
48.8%
Direct
32.8%
Referral
4.8%
Social
12.3%
Paid
1.1%
Headcount Trend
Current headcount: ~26
Marketing Team
Marketing Team Size
20 (77% of company)
Marketing Roles Posted (Last 30 Days)
2
