Responsibilities

• Media Strategy & Campaign Planning - Set the channel strategy and media mix across the path to purchase: define the role each channel plays from awareness through conversion and retention, how they work together, and where to prioritize investment and test emerging channels
• Develop the integrated communications campaign and paid media plan for each marketing window, aligning channels, audiences, and budget to commercial goals with the Global team
• Champion a media-led, iterative creative practice that incorporates platform best practices and past learning across every media touchpoint to drive media effectiveness: partner with creative and content teams to brief, produce, and refine ad creative
• Manage the media agency and ad-platform, delivery, and measurement partners to ensure all parties are aligned and delivering the strategy and objectives
• Paid Media Acquisition & Retention - Own paid acquisition and re-engagement across social, search, and programmatic, directing the media agency and setting audience strategy from platform, and first- data to acquire new and win back lapsed customers, in partnership with the loyalty and technology teams
• Deliver quantifiable improvements in return on ad spend (ROAS) and cost per acquisition (CPA) across channels, scaling paid spend efficiently
• Food Aggregator Retail Media - Manage sponsored listings and promoted placements on third-party delivery platforms to drive incremental order volume and visibility
• Work with platform account managers to unlock new ad formats, and co-marketing entitlements
• Budget Planning - Own working media budget allocation and orchestration across paid and retail media, optimizing spend to deliver the best results against the strategic goals
• Lead annual and quarterly budget planning and forecasting, including delivery-platform and emerging-channel spend

Requirements

• Preferred 6+ years of previous work experience in a quantitative marketing role managing budget, strategy and execution on social, search, or other performance-oriented channels.
• Hands-on, in-platform execution experience setting up campaigns in Meta Ads Manager and Google Ads
• Experience managing sponsored placements or ad spend on delivery platforms (Doordash, Uber Eats, Grubhub, or similar)
• Proven track record of building and scaling acquisition and re-engagement campaigns with a strong focus on ROI.
• Deep understanding of marketing and incrementality testing across owned and third-party channels.
• Well versed in using digital analytics tools, including tagging, with exceptional analytical skills to identify opportunities within complex data and where these can be operationalized
• Strong understanding of the AdTech and MarTech ecosystem and how its platforms connect, and how data moves across the stack
• Fluent in using AI tools to sharpen analysis and maximize media effectiveness
• Experience overseeing a brand's website and digital presence
• Excellent written and verbal communication skills.

Preferred

• Restaurant/retail experience preferred, but not required.

Benefits

• Benefits: Medical, Dental, Vision, 401K, Pet, Accident, Life, Long-Term & Short-Term Disability, Critical Illness, Hospital Indemnity, EAP programs including Legal, ID Theft, and more
• Discounts on our Coffee and Tea
• Observ ed Holidays
• Vacation Pay
• Sick Pay