Responsibilities

• We are seeking a Performance Marketing Manager to lead the campaign execution, optimization, and tracking infrastructure across multiple paid media channels. This role requires expertise in media buying, ad tech setup, attribution modeling, and CRM integrations to ensure seamless data flow and maximize marketing performance.
• The ideal candidate is highly analytical and fluent in Meta, Google, YouTube, LinkedIn, and TikTok Ads, and experienced in setting up tracking ecosystems, conversion APIs, and full-funnel marketing strategies.
• They will play a critical role in scaling campaigns efficiently, optimizing budgets, and ensuring accurate performance measurement.
• Campaigns are executed with full-funnel tracking and optimization, ensuring seamless attribution and revenue reporting.
• Accurate data flow between ad platforms, CRM systems, and analytics tools to enhance audience targeting, retargeting, and lead nurturing.
• New customer acquisition and ROI-driven media buying—scaling campaigns efficiently without wasted ad spend.
• Proactive testing of new strategies, audience segments, and creative assets across platforms like Meta, Google, YouTube, TikTok, and LinkedIn.
• Strategically allocate ad budgets across channels to drive efficient customer acquisition and maximize ROI.
• Identify high-performing audience segments and continuously refine targeting strategies for prospecting, retargeting, and lookalike audiences.
• Expertly configure Meta Business Manager, Google Tag Manager, and TikTok Events Manager for server-side and client-side tracking.

Requirements

• 5+ years of experience managing paid media campaigns on Meta, Google, YouTube, LinkedIn, and TikTok.
• Deep knowledge of ad tracking and attribution—including Meta Conversions API (CAPI), Google Tag Manager, Enhanced Conversions, and UTM tracking.
• Strong technical expertise in CRM integrations (HubSpot, GoHighLevel, Salesforce) and lead flow automation.
• Experience implementing Google Ads tracking, GA4 event tracking, and offline conversion tracking.
• Proficiency in setting up Zapier automations and API integrations to connect marketing platforms.
• Skilled in media buying strategies, budget management, and performance optimization for direct response campaigns.
• Ability optimize landing pages in ClickFunnels and or GHL
• Experience with Looker Studio (Google Data Studio), GA4, and other data visualization tools.
• Google Ads & Meta Blueprint certifications are a plus.
• Possess intermediate level of financial acumen to adhere to ad budget

Preferred

• Data-driven mindset to measure relevant KPIs and recommend decisions based on results

Benefits

• Medical, dental, and vision for FT positions and their dependents
• Vacation and sick time policy that increases based on tenure with the company
• Employee Assistance Program through Guardian
• 401k with Company match
• Pet Insurance through SPOT for your 10X pets!
• Competitive parental leave policy: 100% paid - 8 weeks for primary caregiver, and 4 weeks for secondary caregiver + 1 month remote for both
• Employee wellness initiatives including a 100% paid for gym membership and access to discounts on local meal prep services
• Professional Development through reimbursements for courses/certifications outside of CV, and a 10X Mentorship Program
• Continued Education: we provide team members complete access to our range of educational resources valued at over $250,000 in areas such as Sales, Operations, People, Finance and Marketing
• Uncapped Commission Potential: all of our team members have the opportunity to sell our Products/Services (and are trained on how to do so). We have several examples of non-sales team members earning well over $20,000 in annual commission