Responsibilities

• Own end-to-end paid demand generation across Google Ads, Microsoft Ads, LinkedIn Ads, Meta Ads, and more
• Manage and optimize a multi-million dollar budget with clear accountability to CAC and pipeline efficiency
• Design and execute experiments across targeting, creative, landing pages, and offers
• Partner closely with Sales to align on lead quality, feedback loops, and pipeline impact
• Analyze performance using GA4, Tag Manager, HubSpot, SEMrush, and related tools
• Continuously refine audience strategy for our ICP
• Report on performance clearly and regularly, translating data into actionable insights
• Drive qualified traffic into BoomPop’s self-serve product funnel, optimizing paid campaigns for account creation and activation — not just form fills
• Own Meta paid social strategy — with a primary focus on improving lead quality and brand presence, not just volume. Continuously audit audience targeting, creative, and funnel alignment to improve MQL-to-SQL conversion

Requirements

• 3–5 years of experience in performance marketing or demand generation roles on growth-focused marketing teams
• Hands-on experience managing multi-million dollar paid media budgets
• Proven track record driving MQLs, SQLs, and revenue in a B2B SaaS environment
• Deep experience with paid platforms (Google Ads, LinkedIn Ads, Microsoft Ads, Meta Ads)
• Strong analytical skills with the ability to connect spend to revenue outcomes
• Experience marketing into a PLG or self-serve product model — specifically driving qualified account creation and activation through paid channels, not just top-of-funnel lead volume

Preferred

• familiarity with the travel, events, or group experiences industry

Benefits

• Competitive salary + equity, with tons of room for career growth
• Company sponsored 401(k)
• Generous PTO
• Paid parental leave
• Flexibility to work from anywhere
• Amazing annual team-wide and department offsites
• World-class medical, vision, and dental plans with 100% employee contributions covered + 80% dependent contributions covered
• $50/month phone stipend