Responsibilities

• In-Platform Campaign Execution & Agency Management
• Build, launch, and manage campaigns directly in-platform across Meta Ads Manager, Google Ads, TikTok Ads Manager, and LinkedIn Campaign Manager, including audience setup, bid strategy, budget pacing, and creative rotation, not just directing an agency's execution
• Own the day-to-day relationship with our Performance Marketing Agency across Meta, TikTok, Google, LinkedIn, and emerging channels, directing creative requests, campaign strategy, and output quality within the brand and creative standards set by the Head of Growth Marketing
• Own the demand generation budget execution, including channel allocation, in-flight reallocation decisions, and quarterly planning grounded in CPA benchmarks, pipeline projections, and agency fee accounting
• Run the test-and-learn roadmap across channels, deciding what gets scaled, what gets killed, and where the next experiment should go, within the experimentation priorities set by the Head of Growth Marketing
• Build the data-backed business case for incremental investment using LTV:CAC by vertical and market, presenting recommendations to the Head of Growth Marketing
• Serve as the day-to-day point of contact for sales leadership on demand generation performance, proactively flagging shifts in lead quality, channel mix, or pipeline impact before being asked
• Campaign Oversight & Operational Excellence
• Set UTM governance standards and oversee the tracking infrastructure across all active campaigns, ensuring attribution integrity at scale
• Own conversion tracking setup and ongoing optimization across all ad platforms, including pixel configuration, conversion event mapping, and offline conversion imports for opportunities and bookings, troubleshooting with platform support as needed

Requirements

• In-platform execution fluency: genuine hands-on experience building, launching, and optimizing campaigns directly within Meta Ads Manager, Google Ads, TikTok Ads Manager, and LinkedIn Campaign Manager, not solely experience directing an agency
• Experience: 4–6 years of hands-on performance marketing experience, with at least 3 years personally building and managing paid media campaigns in-platform across multiple channels simultaneously, not solely through an agency intermediary
• Demonstrated results: measurable impact on pipeline through paid media with specific examples of CAC improvement, conversion rate gains. Candidates should be able to walk through a budget reallocation decision they made and the outcome
• Platform depth: direct, hands-on campaign management experience in at least two of the following: Meta Ads Manager, Google Ads, TikTok Ads Manager, LinkedIn Campaign Manager
• Education: Bachelor's degree in Marketing, Business, Communications, Economics, or a related field preferred. MBA a plus but not required
• Analytical mindset: comfortable building LTV:CAC models, constructing incremental budget cases, and presenting performance narratives to senior leadership without a data analyst doing the heavy lifting
• Communication: strong written and verbal communication skills, with the ability to brief agencies, align with sales leadership, and present channel performance and budget recommendations to the Head of Growth Marketing and executive stakeholders
• Collaborative style: proven ability to work cross-functionally with RevOps, sales, brand, and data teams in a fast-moving environment, comfortable operating in a role where influence matters as much as ownership
• Ability to be in the office at least 2 days per week (Boston, MA)

Benefits

• Comprehensive medical, dental and vision insurance plans with BlueCross BlueShield, 95% paid by employer
• 401(k) with company match
• Flexible PTO plus 12 company holidays, and additional paid days for sick leave, etc
• Generous fully paid parental leave for both birth parents and non-birth parents
• Fully employer paid disability and life insurances
• Wellness and fitness reimbursements
• Monthly stipends for cell phone use and commuting costs
• Onsite snacks, weekly catered lunch, and (of course) unlimited Bevi ... plus composting and terra-cycling, too
• Happy hours, team-building events, bagel breakfasts, Values awards - and more.