Responsibilities

• Own the performance marketing strategy and daily execution to drive high-quality leads for our sales team across all markets.
• Plan, launch, and optimize paid campaigns in Google Ads, Microsoft Ads, Meta (Facebook/Instagram), and other channels that make sense for home remodeling (YouTube, programmatic, affiliate/lead gen partners, etc.).
• Manage third-party lead providers and affiliate/partner programs, including budgets, lead quality, and ROI.
• Build and manage campaigns focused on measurable outcomes such as form fills, calls, and booked appointments, not just clicks or impressions.
• Track, analyze, and report on key metrics: impressions, clicks, CTR, CPC, conversion rate, cost per lead, cost per appointment, and cost per sale.
• Set up and maintain tracking infrastructure (UTMs, pixels, tags, conversion events) using tools like Google Tag Manager and Google Analytics (GA4).
• Collaborate with internal teams and external vendors on landing pages, creative, and offers to continually improve conversion rates and lead quality.
• Run A/B tests on ads, audiences, landing pages, and funnels to systematically improve performance.
• Monitor lead quality and pipeline performance in our CRM, working closely with sales leadership to align campaigns with revenue goals.
• Stay current on platform changes, new ad formats, and best practices in performance marketing and home services lead generation.

Requirements

• 3+ years of hands-on experience in performance marketing, digital marketing, or paid media, with a focus on lead generation (home services, home improvement, or local service businesses is a plus).
• Strong analytical skills and a comfort level living in dashboards, spreadsheets, and ad platforms to make decisions based on data.
• Experience with GA4, Google Tag Manager, conversion tracking, and multi-channel attribution fundamentals.
• Familiarity with SEO, landing page optimization, and how organic and paid channels work together to drive results.
• Ability to manage budgets, forecast spend and leads, and adjust quickly based on performance.
• Strong communication skills and the ability to work cross-functionally with sales, leadership, and external partners.
• High ownership mindset, attention to detail, and a drive to test, learn, and improve every month.

Preferred

• Home improvement, home services, or field sales–driven business experience.
• Working with third-party lead gen networks, affiliate partners, or pay-per-lead providers.
• Experience building or improving reporting dashboards in tools like Looker Studio, Power BI, or similar.

Benefits

• Competitive base salary with performance-based bonus opportunity tied to lead cost and revenue metrics.
• Benefits package and paid time off (aligned with Renken Remodeling’s policies).
• The opportunity to build and scale the performance marketing function in a growing, multi-state remodeling company.
• A collaborative, results-driven team that values clear communication, data, and continuous improvement.