Responsibilities

• Own paid media strategy and execution across all channels
• Own campaign strategy, setup, optimization, and reporting across LinkedIn, Google, Meta, and YouTube while testing and scaling emerging channels to unlock step-change growth.
• Hit monthly targets for demo-booked pipeline while scaling self-serve signup volume as PLG investment grows.
• Establish clear channel-level benchmarks (CPL, CP Meeting Booked, ROAS) and a reporting cadence that connects spend to pipeline and revenue.
• Maintain a live performance dashboard that gives leadership real-time visibility into channel efficiency, pacing, and pipeline contribution.
• Drive creative strategy and production in partnership with the team
• Identify creative strategies that differentiate Air in a crowded feed and lead creative briefing for all paid channels — developing hypotheses about what will resonate across formats and audiences, not just requesting executions.
• Build a structured creative testing framework: concept → variant → measure → iterate, with clear signal thresholds before scaling.
• Partner closely with internal and external design paid creative reflects Air's brand voice and creative standards and maintain a creative learning log that documents experimentation.
• Manage agency and contractor relationships

Requirements

• Experience: 4-7+ years running B2B paid media programs with direct ownership of budget, campaign management, and pipeline goals—ideally in SaaS or a product-led growth context.
• Channel depth: Hands-on expertise across LinkedIn, Google (Search + Display), and Meta. Familiarity with YouTube as an emerging performance channel. Not afraid to get in-platform.
• Technical rigor: Strong grasp of attribution, tracking infrastructure (UTMs, pixels, CRM sync), and analytics tooling. Comfortable pulling your own data, building your own reports, and generating out-of-the-box insights on optimization.
• Creative sensibility: Can write a compelling brief, identify a strong hook, and articulate why one creative direction will outperform another — not just optimize what's already running. Understands the difference between efficient creative and brand-killing creative.
• Commercial instinct: Thinks in terms of pipeline and revenue, not vanity metrics. Knows how to make the case for spend and how to cut what isn't working.
• Operating style: Highly autonomous, detail-oriented, and comfortable managing both strategy and execution simultaneously. Works well with agencies and contractors without ceding strategic ownership.
• This role requires in-office attendance at least 3 days/week in New York City.

Benefits

• Growth and Impact: Join a rapidly scaling company with a mission to transform the creative ops space. Your work will have a direct, tangible impact on [our ARR growth].
• Comprehensive Benefits: We offer competitive medical, dental, and vision insurance, along with dependent coverage. You’ll also enjoy a generous work-from-home stipend, professional development reimbursement, and unlimited vacation days.
• Commitment to Diversity: We believe in the power of diverse perspectives and strive to create an inclusive culture that welcomes individuals from all backgrounds and experiences.
• Competitive Compensation: The compensation range for this role is USD [$92,000 - $158,000] + equity, commensurate with experience.