Performance Marketing Lead (Paid Growth)

USA (Remote)

$100K/yr – $200K/yrSenior LevelFull time

Posted 5 months ago

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Job Summary

Drive paid growth across multiple channels for a SaaS business, owning end-to-end acquisition and measurement.

  • Own end-to-end paid growth across Google, Meta, TikTok, Reddit, X, LinkedIn.
  • Must-have: SaaS paid media experience with budgeting and attribution.
  • Standout: AI-driven creative scaling and rapid experimentation.

Job Description

Responsibilities

  • Own paid growth end-to-end across Google (Search/YouTube), Meta (Instagram / Facebook), TikTok, Reddit, X, LinkedIn, and more
  • Own channel strategy + budgets across the platforms above.
  • Build campaign architecture (targeting, bidding, pacing, landing pages).
  • Run a creative machine (UGC-style concepts, hooks, copy, statics, short-form video).
  • Own measurement + tracking from click → paid user; improve attribution quality.
  • Automate ops/reporting/analysis to move faster with less manual work.

Requirements

  • Experienced in SaaS/software

Preferred

  • Performance-first + accountable: CAC + payback.
  • Extremely data-driven: funnels → cohorts → payback
  • Experimentation-obsessed: rapid, structured testing across creative/audience/offer/LPs.
  • Creative: strong angles
  • AI-leveraged: scale ad creation + iteration with AI tools like HeyGen,

Benefits

  • Healthcare, vision, and dental
  • User whatever AI tools you’d like (you have an unlimited AI budget)
  • Take what you need vacation policy
  • Daily lunches, dinners and snacks in the office
  • We guarantee you will do the best work of your career here
Hercules logo

Hercules

HERCULES es una empresa constructora mexicana con más de 35 años de experiencia en el desarrollo de infraestructura, edificación y cimentaciones profundas de alta complejidad técnica.Participamos en proyectos estratégicos que transforman ciudades y regiones, incluyendo sistemas ferroviarios y de transporte masivo, infraestructura hidráulica, vial y urbana, edificación vertical e industrial, así como obras de alta especialización geotécnica.Nuestra fortaleza se basa en:•Capacidad técnica comprobada•Control directo de obra (maquinaria, personal y procesos)•Cumplimiento estricto en tiempo, costo, calidad y seguridad•Experiencia en proyectos de gran escala y alto impactoHERCULES es un aliado estratégico para el sector público y privado, reconocido por ejecutar obras complejas con confiabilidad, profesionalismo y visión de largo plazo.Construimos infraestructura que genera desarrollo, conecta regiones y crea valor sostenible.

Founded in 1990
Monterrey, Nuevo León, MEX
104 employees (15 in marketing)

Traffic Signals

Monthly Visitors
225
Traffic Source Mix
Search
73.6%
Direct
13.7%
Referral
6.2%
Social
5.5%
Paid
0.8%

Headcount Trend

Current headcount: ~105

Marketing Team

Marketing Team Size
7 (7% of company)