Performance Marketing Lead at Massachusetts Institute of Technology | Cambridge, MA

Performance Marketing Lead

Cambridge, MA (Hybrid)

Salary Not AvailableSenior Level7+ years expFull time

Posted 2 months ago

The other 99% submit and hope. You're about to do something different.

Drive MIT Open Learning’s paid acquisition across search, social, video, and emerging channels to meet growth objectives.

Lead end-to-end paid media planning, execution, and optimization across core channels.
Must-have: 7+ years managing paid digital campaigns with clear performance outcomes.
Standout: In-person on MIT campus in Cambridge, 2–3 days/week.

Lead paid acquisition and performance execution across channels.
Plan, execute, optimize, and scale paid marketing initiatives across search, social, display, video, and emerging channels.
Lead channel-level paid media strategy and execution across core channels including Google Ads, Meta, LinkedIn, YouTube, display, and emerging platforms.
Translate growth objectives and portfolio priorities into clear media plans and testing roadmaps.
Build, launch, and optimize full-funnel campaigns across awareness, consideration, and demand capture, in coordination with on-campus partners.
Manage daily optimization across platforms, including bids, budgets, audiences, creatives, placements, and testing strategies.
Develop and improve scalable processes to manage large budgets efficiently and reduce manual effort.
Collaborate with Marketing team and cross-functional partners.

Bachelor’s degree in marketing, analytics, or a related field
a minimum of seven years of experience managing paid digital marketing programs with direct accountability for performance outcomes
in-person work on campus in Cambridge, Massachusetts, two–three days per week (as determined by the Vice Provost, Open Learning)