Performance Marketing Lead at Bolder Apps | USA | $110K/yr – $135K/yr

Bolder Apps

Performance Marketing Lead

USA (Remote)

$110K/yr – $135K/yrSenior Level3+ years expContract

Posted 2 months ago

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Job Summary

Own paid acquisition strategy and measurement across multiple channels, balancing ROI with data-driven automation and a sharp focus on pipeline impact.

Own paid channels, track ROI, and report on CAC/LTV to drive toward revenue targets.
Build AI-driven bid management, testing, and reporting workflows to reduce manual ops.
Own HubSpot attribution and a modern measurement stack to guide experimentation and ICP-focused optimization.

Job Description

Own all paid acquisition channels — directory listings, pay-per-lead programs, paid search, paid social — and their ROI
Track CAC, LTV, and payback period for every paid source; report against pipeline and revenue targets weekly in front of the founders
Build and run landing page tests to improve conversion on paid traffic
Manage the experimentation budget — propose the test, ship it, kill it or scale it based on data
Build AI agents to automate bid management, creative iteration, and reporting so the repetitive ops don't live on your plate
Take over an active HubSpot instance with lead source attribution and contact-level qualification tracking; improve it
Operate across a modern measurement stack (HubSpot, GA4, GSC, custom MCP integrations) with a defined ICP and a backlog of experiments ready to ship
- Paid acquisition track record. 3+ years running paid for B2B services, agencies, or high-ticket SaaS. Bring the dashboards, the before/after screenshots, and the actual numbers — spend, leads, revenue, time period. Assertions without evidence don't move the conversation forward.
Budget discipline. You've managed five- and six-figure annual ad budgets and spent like it was your own money. You know the difference between a test worth running and a budget burn.
Attribution skepticism. You distrust attribution data before you trust it. You understand the gaps in last-click, the limits of GA4, and why a "good" ROAS number sometimes lies. You don’t optimize for what's easy to measure.

Paid acquisition track record. 3+ years running paid for B2B services, agencies, or high-ticket SaaS. Bring the dashboards, the before/after screenshots, and the actual numbers — spend, leads, revenue, time period. Assertions without evidence don't move the conversation forward.
Budget discipline. You've managed five- and six-figure annual ad budgets and spent like it was your own money. You know the difference between a test worth running and a budget burn.
Attribution skepticism. You distrust attribution data before you trust it. You understand the gaps in last-click, the limits of GA4, and why a "good" ROAS number sometimes lies. You don't optimize for what's easy to measure.
HubSpot and reporting fluency. You can build the pipeline report yourself. HubSpot, GA4, ad platform dashboards — you pull the data, spot the problem, and come to the weekly review with a point of view, not a status update.
AI-native operator. You've built workflows around Claude, automation platforms, or similar tools — not as experiments, as daily infrastructure. Bid management, creative testing, reporting pipelines. You know which parts of the job the agent can own.
Hands-on. You write the ad copy. You build the landing page. You do not wait for a designer or a copywriter to unblock you.
Proactive communicator. Async, in writing, with numbers. When a channel is underperforming, you say so before the pipeline review — not during it.

Base $70–90K depending on experience, plus a quarterly performance bonus tied to qualified pipeline and blended CAC targets.
OTE $110–135K. Bonus math is defined on day one — no mystery comp.
$10–25K/month in paid media spend under your direct control, with budget that grows with proven ROI.
Direct founder access — leadership is in the pipeline review every week, not in a boardroom.
Fully remote, EST/CST hours, async-friendly.
Clean data and a working measurement stack from day one — no 0-to-1 setup tax.
Tooling budget for AI platforms and automation infrastructure.

Bolder Apps

Bolder Apps is less of a traditional agency and more of a laboratory for high-stakes product development. We treat mobile architecture like watchmaking - obsessive over the internals, even the parts the user never sees. Our philosophy is simple: we have a healthy disrespect for "standard" solutions and a total lack of interest in mediocrity. We don’t just "build apps"; we architect digital behavior using a blend of senior-level engineering and AI integration that actually serves a purpose. We’ve found that the best products aren't built by "yes-men," but by partners who value the integrity of the build as much as the vision itself. We aren't here to chase volume; we’re here to engineer the versions of the future that are actually worth using.

New York, New York, USA

41 employees (3 in marketing)

bolderapps.com