Responsibilities

• Own full-funnel paid campaigns across self-serve and enterprise, from awareness through conversion.
• Stand up new acquisition programs from scratch (sponsorships, creator/UGC, influencer partnerships) and turn the ones that work into repeatable, durable engines.
• Explore emerging paid channels, including agentic surfaces like AI answer engines and marketplaces, and define how Airtable shows up and wins there early.
• Build and iterate on the post-click experience, including landing pages, offers, and messaging by audience and intent, so paid traffic actually converts.
• Put agents and automations at the center of how the team operates.
• Partner across lifecycle, web, GEO, and product to align on the full journey, not just the click or the signup.
• Own the attribution and reporting that connect paid spend through activation and conversion all the way to revenue.

Requirements

• 7+ years in performance marketing, growth, or demand gen, ideally in B2B SaaS.
• You've built new channels or programs from scratch and scaled them, not just optimized what already existed.
• You use AI, automation, and agents in your own work today, and you default to building solutions rather than waiting for someone else to wire them up.
• You have deep, hands-on command of core paid channels (Google, Meta, LinkedIn, Bing) and you run them efficiently at scale.
• You move fast, operate well in ambiguity, and expand your own scope.
• Analytical and experiment-driven. You'd rather build in-house muscle than lean on agencies.

Preferred

• Experience managing large-scale paid budgets across both self-serve and enterprise motions.
• You've stood up measurement or experimentation infrastructure from scratch, or understand it well enough to spot when something is broken.