Performance Marketing Intern - Summer 2026

USA (Remote)

$20/hr – $25/hrIntern/New GradInternship

Posted 3 months ago

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Job Summary

Drive therapist marketing journey optimization with data-driven analysis and cross-team collaboration.

  • Map and document the marketing journey from acquisition through engagement
  • Must-have: Strong data-analysis skills and spreadsheet comfort
  • Standout: Use of AI tools to ideate campaigns and optimize content

Job Description

Responsibilities

  • Support the mapping and documentation of the therapist marketing journey from acquisition through long-term engagement
  • Leverage AI tools to support campaign ideation, content optimization, journey analysis, and workflow efficiency
  • Help analyze campaign performance and therapist engagement metrics to identify opportunities for improvement
  • Partner with marketing, operations, and product teams to improve messaging and timing across lifecycle stages
  • Contribute to A/B testing initiatives and performance reporting
  • Help maintain campaign calendars and lifecycle documentation

Requirements

  • Current undergraduate or graduate student in Marketing, Business, Communications, or a related field
  • Strong analytical skills and comfort working with data in spreadsheets
  • Interest in performance marketing, CRM, growth marketing, or user journey optimization
  • Strong written communication skills and attention to detail
  • Ability to manage multiple projects and meet deadlines
  • Curious, proactive, and eager to learn in a fast-paced environment

Preferred

  • Experience with email marketing platforms or CRM tools
  • Familiarity with journey mapping or marketing automation concepts
  • Interest in healthcare, mental health, or marketplace businesses

Benefits

  • The chance to build something that changes lives – and that people love
  • An awesome community of co-workers
  • Meaningful projects: Apply your education to real-world challenges through hands-on, impactful work that is both rigorous and rewarding.
  • Growth & development: Expand your skills through mentoring, job shadowing, lunch & learns, and hands-on project work that supports your personal and professional growth.
  • Dedicated support: Benefit from a manager and mentor who will provide ongoing guidance and support throughout your internship.
BetterHelp logo

BetterHelp

4.0 Glassdoor

BetterHelp is the world’s largest online therapy service, facilitating millions of video sessions, voice calls, chats, and messages between therapists and members every month. Since 2013, our network of over 30,000 licensed, accredited, and board-certified therapists have helped more than 4,000,000 people face life’s challenges and improve their mental health.Read how we affected people's lives: www.betterhelp.com/reviews

Founded in 2013
Mountain View, California, USA
3.9K employees (91 in marketing)
71% recommend to a friend
72% CEO approval

Traffic Signals

Monthly Visitors
7M
Monthly Google Ads Budget
$1M
Traffic Source Mix
Search
39.5%
Direct
55%
Referral
2.8%
Social
1.8%
Paid
0.7%

Headcount Trend

Current headcount: ~4K

Marketing Team

Marketing Team Size
73 (2% of company)
Marketing Roles Posted (Last 30 Days)
2

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