Responsibilities

• Develop and execute a comprehensive performance marketing strategy across paid search (Google, Bing, Amazon), paid social (Meta, TikTok, LinkedIn, Pinterest), programmatic display, and emerging channels.
• Own and allocate multi-million-dollar media budgets, ensuring efficient spend distribution to meet divisional growth, CAC, and ROAS targets.
• Lead and mentor a team of Paid Media Managers, Specialists, and analysts — setting clear KPIs, fostering experimentation, and driving performance accountability across divisions.
• Define, track, and report core KPIs (ROAS, CPA, CAC, LTV, CTR, CVR, conversion rates) to senior leadership with clear, data-backed insights.
• Build andmaintaina rigorous A/B testing andincrementalityframework across creative, audiences, landing pages, and bidding strategies.
• Partner with creative, analytics, product, and divisional teams to develop high-converting ad assets, landing experiences, and audience strategies tailored to automotive enthusiast behavior.
• Oversee marketing attribution modeling, pixel/tag management, and cross-channel measurement in collaboration with the analytics team.
• Stay ahead of platform updates, betas, industry trends, and emerging channels — bringing forward-thinking recommendations to maintain competitive advantage.

Requirements

• 8+ years in performance marketing, growth marketing, or digital media buying, with at least 3–5 years in a leadership role managing teams and large-scale campaigns.
• Proven experience managing annual budgets of $8M+ with consistent delivery against growth and efficiency targets.
• Hands-on expertise with major platforms: Google Ads (Search, Shopping, YouTube), Meta Ads Manager, TikTok Ads, programmatic DSPs, and at least one additional channel (LinkedIn, Pinterest, Amazon).
• Education: Bachelor’s degree in Marketing, Business, Analytics, or a related field preferred.
• Deep analytical capability — proficiency with Google Analytics (GA4), Excel/Google Sheets, and BI/reporting tools (Looker, Tableau, or similar).
• Strong understanding of performance metrics (ROAS, CPA, CAC, CTR, CVR, CPM) and optimization levers across channels.
• Expertise in attribution modeling, incrementality testing, media mix modeling, and UTM/pixel implementation.
• Google Ads and/or Meta Blueprint certifications a plus.

Preferred

• Google Ads and/or Meta Blueprint certifications a plus.
• Experience in eCommerce, DTC, automotive, or high-consideration consumer goods strongly preferred.

Benefits

• Opportunity to lead and scale paid acquisition during Holley’s DTC acceleration and divisional empowerment phase.
• Collaborate with a passionate, innovative team dedicated to data-driven, revenue-focused growth.
• Competitive salary and benefits package with flexible/hybrid working options.
• Contribute to Holley Performance Brands, a leader in the performance aftermarket industry.
• Environment that values strategic leadership, experimentation, and measurable commercial impact.