Responsibilities

• Develop ,   execute   and continuously refine   digital acquisition programs   aligned t o business   objectives , target audiences, and go-to-market priorities.
• Own paid media execution, and optimization across Google Ads, LinkedIn Campaign Manager, display advertising, retargeting platforms, and emerging digital channels.
• Manage campaign budgets and   optimize   investments against key performance indicators including lead volume, lead quality, conversion rates, pipeline contribution, and return on investment.
• Build audience segments, keyword strategies, targeting frameworks, and bidding strategies to maximize campaign effectiveness.
• Support landing page optimization and conversion rate improvement initiatives to increase campaign effectiveness.
• Leverage Salesforce Marketing Cloud Account Engagement (Pardot) to support lead nurturing, audience segmentation, campaign deployment, and lifecycle marketing initiatives.
• Execute email campaigns and nurture programs that support engagement and progression through the buyer journey.
• Maintain campaign tracking, segmentation, scoring, and reporting processes that   facilitate   marketing effectiveness and lead management.
• Collaborate with operations and sales teams to ensure alignment across lead capture, lead routing, and nurture programs.
• Monitor, analyze, and   optimize   campaign performance   metrics   across all digital channels   using Salesforce,   Marketing Cloud   Account Engagement   (Pardot) , Adobe Analytics, Google Ads,   Google Analytics,   LinkedIn Campaign Manager, and other applicable platforms.

Requirements

• Bachelor’s degree in marketing, communications, business, or related field preferred.
• 5+ years of experience in   growth marketing, performance marketing, digital marketing, or related disciplines , preferably in B2B or SaaS/technology preferred
• Strong hands-on experience managing paid media programs across   Google Ads, LinkedIn Campaign Manager , and other digital advertising platforms.
• Experience   leveraging   marketing automation platforms such as   Salesforce Marketing Cloud Account Engagement   (Pardot), Marketo, HubSpot, or similar platforms.
• Strong understanding of email marketing best practices,   lifecycle   strategies, and digital analytics.
• Proven ability to manage multiple programs simultaneously and   operate   in a fast-paced environment.

Preferred

• Strategic thinking with a results‑driven mindset.
• Excellent communication and cross-functional collaboration skills.
• Detail orientation with strong project management capabilities.
• Creative problem‑solver with a passion for testing and optimization.
• Ability to manage budgets and balance short- and long-term priorities.

Benefits

• Medical, dental and vision coverage
• Paid time off plan
• Health savings account (HSA)
• 401k savings plan
• Access to wages before pay day with myFlexPay
• Flexible spending accounts (FSAs)
• Short- and long-term disability coverage
• Work-Life resources
• Paid parental leave
• Healthy lifestyle programs