Performance Marketing Campaign Manager at University of Minnesota | Crookston, MN | $65K/yr – $75K/yr

University of Minnesota

Performance Marketing Campaign Manager

Crookston, MN (Hybrid)

$65K/yr – $75K/yrMid Level4+ years expFull time

Posted 5 weeks ago

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Job Summary

Own and optimize paid digital lead gen across channels with a focus on audience strategy, budget allocation, and ROAS to drive enrollments in a multi-channel program.

Campaign lifecycle management from targeting to reporting to maximize lead quality and conversions.
Cross-channel lead generation with a data-driven approach to audience segmentation and funnel optimization.
Budget control and attribution rigour to identify the most effective channels and creative assets.

Job Description

Own and optimize paid digital lead gen across channels to drive enrollments.

Campaign lifecycle management including audience targeting, budgeting, creative coordination, launch, optimization, and reporting
Plan, execute, and optimize digital lead generation campaigns across display, paid social, SEM and other marketing channels
Develop audience segmentation strategies using demographic, behavioral, geographic, interest-based, and first-party data
Continuously evaluate campaign performance and reallocate budgets to maximize lead quality, conversion rates, and return on ad spend (ROAS)
Drive traffic to websites and landing pages to increase qualified leads
Build and optimize lead generation funnels from ad engagement through inquiry, application, and enrollment conversion
Identify opportunities to improve campaign efficiency through testing, automation, and platform optimization features
Manage and optimize paid search campaigns including keyword strategy, bidding, ad copy development, and landing page alignment
Execute and optimize display, search based display, and retargeting display campaigns focused on website traffic, lead generation, and conversions
Execute and optimize paid social campaigns (Meta, TikTok, LinkedIn, YouTube and other relevant platforms) focused on lead generation and brand growth

University of Minnesota

One of the nation’s largest schools, the University of Minnesota offers baccalaureate, master’s, and doctoral degrees in virtually every field—from medicine to business, law to liberal arts, and science and engineering to architecture. The University of Minnesota system is made up of five campuses in Minnesota including Crookston, Duluth, Morris, Rochester, and the Twin Cities (Minneapolis/St. Paul). University of Minnesota Extension provides outreach and education services to Minnesota's communities through science-based knowledge, expertise and training.The University of Minnesota was recognized by Forbes in 2018 in the Best Employer, Best Employer for Diversity, and Best Employer for New Grads categories.

Founded in 2007

Minnesota, USA

28K employees (535 in marketing)

z.umn.edu/9gi