Responsibilities

• Campaign Execution and Coordination
• Support execution of TOF campaigns across paid social, display, video, Connected TV, Direct Mail, Out of Home, programmatic, Podcasts, OTT, Satellite Radio, and Streaming Audio.
• Partner with the TOF Performance Marketing Manager and agency teams to ensure campaigns launch on time and align with briefs.
• Manage timelines, specs, and deliverables across campaigns.
• QA campaigns across platforms to ensure accurate targeting, creative, and tracking.
• Tracking and Measurement Support
• Implement and validate UTMs, pixels, call tracking, brand lift, and conversion tracking .
• Maintain clean and consistent campaign tracking documentation and naming conventions.
• Monitor performance and flag issues or opportunities for optimization.
• Support reporting by pulling data and helping maintain dashboards.
• Support measurement of TOF performance, including traffic quality, engagement, and downstream conversion signals.
• Creative and Asset Management
• Coordinate with creative and integrated marketing teams to ensure assets meet channel requirements.
• Manage asset trafficking and version control across campaigns.
• Share feedback on creative performance and testing opportunities.
• Agency and Vendor Support
• Work with external partners to track deliverables and ensure high-quality execution.
• Help maintain pacing trackers and performance reporting.
• Support testing initiatives and new channel experiments.