Growth/Performance Marketing
Freehand
USA (Remote)
$91K/yr - $112K/yr (Est.)In-houseFull-timeSenior level4+ years exp.
1 day ago
Performance Marketing Analyst
Buffalo, NY (Remote)
$67K/yr – $84K/yrMid Level2+ years expFull time
Posted 4 weeks ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own marketing data and insights to drive strategy across channels from measurement to action.
- Own data collection, analysis, and trend identification across digital and platform marketing to guide decisions.
- Deliver regular dashboards and reports, translating metrics into actionable recommendations for the team.
- Collaborate with cross-functional teams to align campaigns with company goals and build relationship-management tools and processes.
Job Description
Own marketing data and insights to drive strategy across channels from measurement to action.
- Collect, analyze, and interpret data from various marketing channels to identify trends and insights.
- Monitor and evaluate the performance of marketing campaigns, advertising initiatives, and website traffic.
- Provide regular reports and insights to the marketing team, utilizing data visualizations and dashboards.
- Collaborate with cross-functional teams to align marketing strategies with company goals and objectives.
- Generate actionable recommendations based on data analysis to refine strategies and drive informed decision-making.
- Assist in the creation and rollout of value-added programs, platforms, initiatives, and processes to enhance and build relationship management tools.
Delaware North
3.5 Glassdoor
Delaware North is a global leader in the hospitality and entertainment industry. The company annually serves more than a half-billion guests across three continents, including at high-profile sports venues, airports, national and state parks, restaurants, resorts, hotels and casinos. Building on more than a century of enduring partnerships and a commitment to local communities and sustainability, Delaware North’s vision is to delight guests by creating the world’s best experiences today while reimagining tomorrow.
Founded in 1915
Buffalo, New York, USA
13K employees (345 in marketing)
57% recommend to a friend
65% CEO approval
Traffic Signals
Monthly Visitors
187.2K
Monthly Google Ads Budget
$142
Traffic Source Mix
Search
31.1%
Direct
48.3%
Referral
16.2%
Social
3.5%
Paid
0.7%
Headcount Trend
Current headcount: ~13.2K
Marketing Team
Marketing Team Size
228 (2% of company)
Median Career Experience
13 years
Median Tenure
4.4 years
Marketing Roles Posted (Last 30 Days)
5
People
HR / Recruitment
Marketing Leadership
Todd Merry
Chief Marketing Officer
At the company for 14 years 5 months
Matthew Carroll
Vice President Marketing
At the company for 1 year 10 months
Catherine Leitner
Vice President of Marketing | Brand & Creative and Patina Restaurant Group
At the company for 4 years 3 months
Holly DiCostanzo
VP, Marketing and Customer Insights
At the company for 2 years 2 months
Funding
Last Raise
Debt Financing, 6 months ago
Funding History
- Oct 2025Debt Financing
