Performance Marketer at Macmillan | USA | $62K/yr – $72K/yr

Macmillan

Performance Marketer

USA (Remote)

$62K/yr – $72K/yrMid LevelFull time

Posted 5 weeks ago

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Job Summary

Own the measurement, reporting, and optimization framework for research and marketing data that informs audience strategy and campaign decisions.

Lead research workflows and dashboards to turn customer and market feedback into actionable insights.
Own audience segmentation and targeting using data, frameworks, and performance signals to improve campaign effectiveness.
Coordinate with cross-functional partners to maintain scalable processes and evidence-based marketing decisions.

Job Description

Responsibilities

Build and manage survey bases, reporting, and standardized research workflows that support the collection and reporting of customer, market, and stakeholder feedback.
Analyze research results and identify meaningful themes, patterns, and opportunities that support stakeholder decision-making.
Partner with stakeholders to ensure research activities are executed efficiently, consistently, and in alignment with established processes and best practices.
Monitor, analyze, and interpret marketing performance data.
Identify trends, opportunities, and areas for improvement, and provide actionable recommendations that support optimization and marketing decision-making.
Develop reports, dashboards, and analyses that help stakeholders understand performance and outcomes.
Support audience segmentation, audience selection, and targeting efforts using audience, behavioral, and performance data.
Apply established audience frameworks and best practices to improve campaign effectiveness and audience engagement.
Collaborate with stakeholders to ensure audience strategies align with campaign objectives and organizational priorities.
Analyze audience trends and engagement patterns to identify opportunities for improved targeting, personalization, and marketing effectiveness.

Requirements

Bachelor's Degree.
Strong writing, editing, Excel, and data-analysis abilities.
Strong brand-development and brand-establishment abilities.

Preferred

Customer focused.
Prior experience in higher education or educational technology.
Proficient in Microsoft Office and Google software.
Experience leveraging AI-powered tools to support research, data analysis, audience insights, content development, or workflow efficiency.
Experience supporting audience segmentation, persona development, customer journey mapping, or lifecycle marketing initiatives.

Benefits

Competitive pay and bonus plan
Generous Health Benefits (Medical, Dental, Vision)
Contributions to your 401k retirement account through Fidelity
Generous paid time off, sick time, discretionary days. and paid holidays (International Day for the Elimination of Racial Discrimination, Juneteenth, Indigenous People\'s Day, and more!)
Employee Assistance Program, Education Assistance Program
100% employer-paid life and AD&D insurance
And much more!

Macmillan

3.9 Glassdoor

We deeply believe in the power of books to connect people, amplify diverse voices, create meaningful change, and make a lasting impact in the world. Macmillan Publishers is a leading publishing company and home to some of the world's most cherished authors and creators. We are firmly committed to our employees, authors, and core values — and strive to build a culture that is inclusive of diverse voices and perspectives throughout all levels of the company. Our U.S. publishers include Celadon Books, Farrar, Straus and Giroux, Flatiron Books, Henry Holt & Company, Macmillan Audio, Macmillan Children’s Publishing Group, The St. Martin's Publishing Group, and Tor Publishing Group. Macmillan Publishers is an Equal Opportunity Employer committed to reflecting a broad representation of differences — race, ethnicity, religion, sex, sexual orientation, gender identity/expression, physical ability, age, family status, economic background and status, geographical background and status, and perspective — in our workplace.

New York, NY, US

2.6K employees (1,067 in marketing)

us.macmillan.com

81% recommend to a friend

82% CEO approval