Responsibilities

• Own performance strategy across paid placement and creative execution for Caliber's editorial brands and for The Caliber Collective's client campaigns.
• Advise editorial brand owners on the media mix, formats, and timing most likely to drive engagement, community growth, and reach.
• Work closely with the Audience team to align paid and organic strategy with community growth and retention goals.
• Partner directly with Caliber Collective account teams and commercial clients, providing hands-on counsel on campaign strategy, mid-flight optimization, and post-campaign learnings. In addition, estimate performance and advise on minimum guarantees based on elements including benchmark costs (CPM, CPA, etc.), budgets and platform.
• Maintain deep, current expertise in YouTube, Instagram, and TikTok algorithms and ad products (required), plus working knowledge of other emerging platforms.
• Read platform and algorithm shifts early and translate them into practical recommendations — what to change, what to protect, what to test.
• Build the campaign structures, trafficking frameworks and reporting that let brand owners and clients understand not just what happened in a campaign, but why — and what to do next.
• Contribute to how Caliber's brands and the Collective's client work show up on SaySo as the platform develops

Requirements

• 4-6 years in performance marketing, with a demonstrated shift from hands-on tactical execution toward strategic counsel and campaign leadership.
• Deep, current, hands-on experience with YouTube, Instagram, Substack and TikTok is a must; familiarity with other platforms (Meta, Snap, Pinterest, X, etc.) is a plus. We’re looking for someone who can navigate the interplay between paid and organic strategy.
• Demonstrated range across the funnel, from brand and community-building work to direct-response campaigns measured on CPM/CPA
• A track record of working across paid placement and creative development — you can plan a media buy and shape the creative that goes into it.
• Hands-on fluency with the technical side of the job: ad manager platforms (Meta Ads Manager, TikTok Ads Manager, YouTube/Google Ads), analytics and attribution tools (GA4 and social-native analytics suites), and building out campaign dashboards and reporting.
• Comfort advising both internal editorial stakeholders and external commercial clients, with the judgment to tailor counsel to each.
• A strong point of view on how campaigns will perform before they launch, and the analytical rigor to explain how they actually performed once they do.
• Experience in building out automated reporting frameworks to scale insights and communicate return on investment
• Experience working across multiple brands or portfolios simultaneously, balancing distinct audiences and voices.
• Experience in both brand and performance campaigns, with past performance in driving users into app experiences.

Benefits

• 90% company contribution towards healthcare
• $5,000 towards fertility treatment after a years service
• 5 months paid family leave
• 24 days PTO
• 1 week work from anywhere
• 2 weeks additional leave (unpaid) if requested and approved
• Unlimited sick
• Multiple discounts across retail and healthcare
• In office events