Responsibilities

• Own the creative strategy and output for paid social campaigns primarily for Meta, TikTok, Pinterest & YouTube ads
• Lead ideation, scripting and narrative development for UGC, static and motion assets
• Work and communicate directly with clients as their core creative point of contact
• Write compelling hooks, scripts and modular content frameworks built to convert
• Partner closely with Paid Media, Influencer and Creative teams to build scalable, testable creative strategies
• Use ad performance metrics to shape and refine creative direction – including A/B testing and rapid iteration
• Upskill Paid Media specialists creatively – improving their ability to brief, review and optimise ad content
• Help shape and grow a dedicated performance creative function, with scope to build a team
• Stay sharp on platform trends, new formats, algorithm updates and ad innovations – and apply them with purpose
• Contribute to pitches and new business, bringing creative firepower and paid expertise

Requirements

• 3+ years in a creative strategy role focused on paid social – ideally agency-side
• A portfolio that shows high-performing ad creatives, especially TikTok and Meta UGC-style work
• Strong grasp of platform-specific creative best practices and ad formats
• Ability to analyse creative performance and turn insights into better briefs and better work
• Strategic and commercially minded – able to balance creativity with ROI
• Collaborative team player who thrives in cross-functional environments
• Curious, adaptable and proactive.

Benefits

• For this role, the Company will offer medical coverage, dental, vision, 401k, and paid time off.