Responsibilities

• Own the Weekly Creative Flywheel
• Run our weekly creative cadence end-to-end: insights → ideation → writer’s room → production → Thursday launch → Monday review.
• Mine customer reviews, CX tickets, surveys, and creator footage to generate a living library of hooks, angles, and proof points.
• Maintain a rolling competitive teardown across health, wellness, CPG, and DTC. You’ll bring ideas to the team and drive the briefing process.
• Write tight, action-oriented briefs that give our performance creative production team a clear strategic rationale for every asset, not just a spec.
• Hold the line on shipping - 20–30 net-new creatives per week, with enough diversity that Meta’s algorithm has real options to optimize against.
• Performance Creative Development: Concept and write high-converting direct-response creative across Meta and TikTok - static-first to validate CTR signal cheaply, then expanded to creators and video.
• Craft persuasive copy, hooks, and CTAs with customer knowledge and attention-getting teeth.
• Turn creator-led footage into paid-ready assets — creator content feeds paid, not the other way around.
• Own the landing page / creative match: partner with the landing page builders to keep the click-through experience as sharp as the ad.

Requirements

• 7+ years in performance creative, growth marketing, or in-house performance agency roles
• Portfolio of paid social ads that scaled, ideally on budgets of $1M+/month
• Direct-response instincts with focus on hooks, CTRs, and CPCs
• Exceptional copywriting and creative storytelling
• Deep pattern recognition across winning ads
• Proven experience running a creative pipeline across in-house teams, creators, freelancers, and agencies
• Briefing, feedback, and shipping on a weekly cadence
• Fluency with Meta Ads Manager, TikTok Ads Manager, Figma, Motion/Atria, Frame, Foreplay (or equivalents)
• AI-first curiosity and ability to use generative tools for ideation, scripting, editing, and variant production
• Comfort with turning creator-led content into paid-ready assets

Preferred

• Bonus: experience at a growth/performance agency, a fast-scaling DTC or consumer health brand, or an in-house creator-led brand.

Benefits

• Opportunity to help define the future of personalized health.
• High ownership and visibility from day one.
• Small, collaborative, mission-driven team.
• Ability to shape both product and design culture early.
• Highly competitive base salary.
• Flexible, remote-friendly work environment.
• Meaningful work that genuinely impacts people’s lives
• Equity: Meaningful equity stake aligned with the scope and seniority of this role.
• Monthly Rythm Health membership with full access to at-home blood testing and personalized health insights.
• Paid Time Off + Company Holidays.