Responsibilities

• Crafting highly effective, data-driven creative strategy — and translating it into clear briefs that direct both internal and external teams producing the ads (video editors, designers, UGC creators, freelancers)
• Reading performance data to drive the work: which personas and audiences to speak to, what creative angles and copy to run, what to script next, and what to test
• Video script direction — hooks, pacing, and story arcs for paid-social ads (Meta, AppLovin, Snap)
• Hook frameworks and the creative testing roadmap: what we test, why, and in what order
• Competitor and adjacent-category creative teardowns, turned into testable bets
• Translating performance signals (hook rate, hold/thumbstop, CTR, CPA by creative, fatigue) into the next round of concepts
• Briefing, iterating, and killing creative on evidence — in close partnership with the media buyers, video editor, and marketing leadership

Requirements

• 3+ years building performance creative for DTC paid social, with results you personally originated
• Fluency in creative-performance metrics and how creative choices move them
• Hands-on creative work within the last 12 months
• Examples of video ad concepts you scripted that ran on paid social

Preferred

• Hemp/cannabis or other restricted-category experience (alcohol, supplements, nicotine)
• Foreplay (Spyder/Lens) or similar creative-tracking tooling
• Direct-response copywriting background

Benefits

• 401(k)
• Dental insurance
• Employee discount
• Flexible schedule
• Health insurance
• Life insurance
• Paid time off