Responsibilities

• Translate raw data and marketing goals into clear, actionable Creative Briefs for our video editors and graphic designers.
• Support the creation of high-performing scripts, hooks, and headlines. You understand the difference between a "brand story" and a direct-response "hook" that stops the scroll in the first 3 seconds.
• Partner with the Paid Social Lead to define the weekly Creative Testing Agenda.
• Innovate on testing methodologies. You won\'t just test "Video A vs. Video B." You will design tests for specific variables: Visual Hooks, Value Props, Text Overlays, and CTAs.
• Identify "Creative Fatigue" before it happens and have the next round of iterations ready to launch.
• Lead the weekly "Creative Review" meeting. You will present a breakdown of creative metrics (Thumb-Stop Ratio, Hold Rate, Click-Through Rate, Conversion Rate).
• Turn insights into action. If a video has a high hold rate but low clicks, you are the one who writes the brief to fix the CTA.
• Build and maintain a "Swipe File" of competitor ads and trending formats on TikTok and Meta.

Requirements

• 2-4 years in a creative strategy, copywriting, or performance marketing role within DTC Ecommerce or an Agency.
• Comfortable looking at a spreadsheet in Excel to find the winner, but you are equally comfortable writing a storyboard for a video editor.
• You understand the psychology of selling. You know frameworks like AIDA (Attention, Interest, Desire, Action) and PAS (Problem, Agitation, Solution).
• You know the difference between a Reel, a Story, and a Feed post. You understand "safe zones" and native platform aesthetics.
• You can manage high volumes of creative requests and keep the feedback loop between buyers and designers moving fast.

Preferred

• Basic video editing skills (CapCut, Canva, Premiere) to create "Frankenstein" edits or mockups for the design team.
• Experience using AI tools (ChatGPT, Gemini) to speed up ideation and storyboarding.

Benefits

• Fully covered medical benefits + dependent contributions
• Unlimited PTO
• 401k with up to 4% match
• “Work from Anywhere” bank
• Wellness stipend for health & fitness
• Commuter benefits