Responsibilities

• Produce high-performing creative assets for paid social advertising (primarily Meta / Facebook & Instagram).
• Develop and execute new ad concepts designed to improve click-through rate, conversion rate, and overall ad performance.
• Film and edit short-form video content for ads, including product demonstrations, storytelling ads, testimonial-style ads, and educational content.
• Create variations of existing ad creatives to test new angles.
• Work closely with the marketing team to launch and test new creative concepts on a regular basis.
• Repurpose high-performing ad creatives into additional formats and variations for ongoing testing.
• Assist with creation of organic social media content including reels, short videos, and product-focused posts.
• Collaborate with the marketing team to identify winning creative concepts and scale them across campaigns.
• Maintain a consistent pipeline of new ad creatives to ensure ongoing testing and performance improvement.
• Stay up to date on trends in paid social advertising, short-form video content, and direct response creative strategies.

Requirements

• 3+ years of experience creating video or graphic content for social media, paid advertising, or ecommerce brands.
• Strong video editing skills using tools such as CapCut, Adobe Premiere, Final Cut, or similar editing software.
• Experience creating short-form video content for platforms like Instagram Reels, TikTok, Facebook, or YouTube Shorts.
• Ability to produce high volumes of content quickly while maintaining strong storytelling and visual quality.
• Strong understanding of direct-response style advertising and how creative impacts ad performance.
• Ability to film content using a smartphone or camera and turn raw footage into engaging marketing content.
• Comfortable creating content for paid social ads, including product demonstrations, storytelling ads, testimonial-style ads, and educational content.
• Strong organizational skills for managing and maintaining a library of creative assets.
• Ability to take creative direction while also contributing new ideas for ad concepts and content.
• Self-motivated and comfortable working in a fast-paced, results-driven marketing environment.

Preferred

• Experience creating paid social ad creatives for Meta (Facebook/Instagram) or TikTok ads.
• Familiarity with performance marketing concepts such as hooks, scroll-stopping content, and call-to-action optimization.
• Basic graphic design skills using tools such as Photoshop, Canva, or Illustrator.
• Experience working with ecommerce or direct-to-consumer brands.
• Ability to analyze ad performance and iterate on creative concepts based on results.
• Experience capturing product footage, lifestyle footage, or outdoor content.
• Interest in hunting, wildlife habitat, farming, or outdoor land management (very helpful but not required).

Benefits

• 401(k)
• 401(k) matching
• Health insurance
• Paid time off