Responsibilities

• Serve as the commerce media subject matter expert across brand planning to ensure full integration of brand initiatives, media investment, and commerce execution.
• Embed commerce media feeds into briefs, creative inputs, and program development in partnership with broader Integrated Marketing team, Brand teams and agencies.
• Own performance, forecasting, reporting and growth initiatives for a set of retail partners.
• Lead digital commerce reporting, in collaboration with Insights & Analytics team and agency partners, to generate actionable insights to guide brand, media and commercial decisions.
• Analyze retailer performance to identify opportunities and inform strategic decision‑making.
• Partner with Media, Brand, and Shopper Marketing teams on business goals, forecasts, budgets, KPIs and retailer priorities.
• Monitor emerging platforms, tools, and capabilities to identify new avenues for growth and cross-functional ways of working more efficiently.
• Collaborate on Performance Marketing and digital commerce tests to deliver scalable learnings that drive business impact.
• Share industry insights and recommendations with the CCE team to inform future programs and innovation.

Requirements

• Bachelor’s degree in Marketing, Business, Analytics, or related field
• 6+ years of experience in digital media, including expertise in digital commerce with specific Amazon experience
• Proven success in developing and executing digital marketing campaigns
• Deep understanding of digital advertising platforms and analytics tools; familiarity with Amazon Marketing Cloud
• Strong leadership, communication, and analytical skills with the ability to collaborate effectively across departments and influencer stakeholders at all levels
• Strategic thinker with a creative mindset and passion for staying ahead of industry trends and innovations
• Ability to thrive in a fast-paced environment and manage multiple projects in a highly matrixed organization

Benefits

• Haleon offers a robust Total Reward package that consists of competitive pay and a comprehensive benefits program.
• This includes a generous 401(k) plan, tuition reimbursement and time off programs including 6 months paid parental leave.
• On day one, you are eligible for benefits, including our healthcare programs where the company pays for the majority of your medical coverage for you and your family.
• We also offer the opportunity to receive a discretionary bonus based on the achievement of key business performance and other incentive/recognition programs as part of the offering.