Parts Marketing Manager

Peoria, IL (On-site)

$159K/yr – $239K/yrSenior LevelFull time

Posted 2 months ago

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Job Summary

Own the North America Repairs, Rebuilds & Wear agenda by aligning field, dealer, and internal teams around lifecycle offerings, resolving lifecycle hurdles, and expanding value-driven opportunities that improve uptime and cost per hour.

  • Own the go-to-market and sales plans to grow repairs, rebuilds, and wear lifecycle offerings across CI in Americas North.
  • Coordinate field and dealer networks to lift participation, parts capture, and customer adoption of lifecycle services.
  • Resolve product, commercial, and service issues to protect customer satisfaction and drive lifecycle cost outcomes.

Job Description

Responsibilities

  • Deliver business plan sales, share, and growth targets for Repairs, Rebuilds & Wear across Americas North within the Construction Industries portfolio.
  • Partner with CI field teams, dealers, and internal partners to develop and execute sales support and go-to-market plans that increase repair and rebuild participation, parts capture, and customer adoption of lifecycle support offerings.
  • Support CI field teams, customers, and dealers in resolving product, commercial, and service issues related to repairs, rebuilds, wear parts, and machine lifecycle solutions while helping customers improve lifecycle cost outcomes and protecting customer satisfaction and loyalty.
  • Identify selling opportunities, improve customer value realization, and strengthen business relationships with CI field teams, dealers, and customers to expand Repairs, Rebuilds & Wear growth.

Requirements

  • Deliver business plan sales, share, and growth targets for Repairs, Rebuilds & Wear across Americas North within the Construction Industries portfolio.
  • Partner with CI field teams, dealers, and internal partners to develop and execute sales support and go-to-market plans that increase repair and rebuild participation, parts capture, and customer adoption of lifecycle support offerings.
  • Support CI field teams, customers, and dealers in resolving product, commercial, and service issues related to repairs, rebuilds, wear parts, and machine lifecycle solutions while helping customers improve lifecycle cost outcomes and protecting customer satisfaction and loyalty.
  • Identify selling opportunities, improve customer value realization, and strengthen business relationships with CI field teams, dealers, and customers to expand Repairs, Rebuilds & Wear growth.
  • Customer Focus: Understands and prioritizes customer needs and expectations, aligning solutions to drive satisfaction and business outcomes.
  • Industry Knowledge: Applies a deep understanding of industry trends, market dynamics, and regulatory considerations to inform decisions and drive business outcomes.
  • Effective Communication: Communicates complex industry insights clearly and effectively, translating trends and market dynamics into actionable strategies.
  • Negotiating: Applies effective negotiation techniques to achieve mutually beneficial outcomes with internal and external stakeholders.
  • Relationship Management: Builds and sustains strong, trust-based relationships with clients, partners, and internal stakeholders to drive long-term business success.

Preferred

  • Deep understanding of Construction Industries customer applications, machine lifecycles, and the economic drivers behind repair, rebuild, and wear decisions.
  • Strong dealer collaboration skills with the ability to align field teams, product support, and sales resources around growth opportunities.
  • Ability to translate technical product and service knowledge into clear customer value propositions tied to uptime, cost per hour, and total owning and operating cost.
  • Commercial discipline in identifying, prioritizing, and advancing opportunities through forecasting, account planning, and follow-through.
  • Self-starter mindset with strong cross-functional leadership, urgency, and the ability to influence without direct authority across a broad Americas North network.

Benefits

  • Medical, dental, and vision benefits
  • Paid time off plan (Vacation, Holidays, Volunteer, etc.)
  • 401(k) savings plans
  • Health Savings Account (HSA)
  • Flexible Spending Accounts (FSAs)
  • Health Lifestyle Programs
  • Employee Assistance Program
  • Voluntary Benefits and Employee Discounts
  • Career Development
  • Incentive bonus
  • Disability benefits
  • Life Insurance
  • Parental leave
  • Adoption benefits
  • Tuition Reimbursement
Caterpillar Inc. logo

Caterpillar Inc.

4.1 Glassdoor

For 100 years, we’ve been helping customers build a better, more sustainable world. Our innovative products and services, backed by our global dealer network, provide exceptional value that helps customers succeed. With 2024 sales and revenues of $64.8 billion, Caterpillar Inc. is the world’s leading manufacturer of construction and mining equipment, off-highway diesel and natural gas engines, industrial gas turbines and diesel-electric locomotives. Caterpillar does business on every continent, principally operating through three primary segments – Construction Industries, Resource Industries and Energy & Transportation – and provides financing and related services through our Financial Products segment.

Founded in 1925
Irving, Texas, USA
61K employees (2,910 in marketing)
83% recommend to a friend
85% CEO approval

Traffic Signals

Monthly Visitors
781.2K
Monthly Google Ads Budget
$1.5K
Traffic Source Mix
Search
48.1%
Direct
35.5%
Referral
9.7%
Social
5.7%
Paid
0.8%

Headcount Trend

Current headcount: ~60.6K

Marketing Team

Marketing Team Size
2,161 (4% of company)
Median Career Experience
17.5 years
Median Tenure
11.3 years
Marketing Roles Posted (Last 30 Days)
6

Funding

Total Funding
$3.5B
Last Raise
$3.5B
Post IPO Debt, 7 months ago

Funding History

  • Aug 2025
    Post IPO Debt • $3.5B
  • Oct 2024
    Grant • $5M
  • Jun 2019
    Grant

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