Responsibilities

• Collaborate with the paid socials team and scale our IGC program.
• Optimize existing partner performance while expanding into new, untapped cohorts.
• Manage substantial sponsorships budget to generate profitable customer acquisition.
• Work with leadership and finance to forecast channel goals.
• Oversee flawless execution of influencer campaigns from beginning to end.
• Identify, negotiate and close influencer deals to drive profitable revenue growth.
• Improve and expand partnerships across nano, micro, macro, and KOLs.
• Collaborate cross-functionally with Paid, Organic socials and other teams.
• Track and analyze campaign performance to identify growth opportunities.
• Monitor and keep abreast of industry news and relay to team.

Requirements

• 4+ years influencer, affiliate or sponsorship experience driving profitable customer acquisition and managing large budgets.
• Proven success executing influencer campaigns that contribute to bottom-funnel performance (ROAS, CAC, etc).
• Strong written and verbal communication skills.
• Strong organization and time management skills with ability to manage multiple priorities.
• Highly creative in ideating new ways to market products and engage partners.
• Quantitative, analytical and data-driven.
• Roll up your sleeves and deep dive bias a must.
• Experience working in smaller, high-growth companies.
• Passion for health, wellness and meditation.
• Enthusiasm for helping shape a truth-seeking, high-growth, positive team culture and organizational processes.