Responsibilities

• lead the creation and execution of promotional programs and branded products with external partners, and will be responsible for driving strategic campaigns that expand brand reach, enhance consumer engagement, and support business growth.
• Develop promotional product strategies and creative concepts tailored to shows and films.
• Create comprehensive plans with clear objectives, timelines and milestones.
• Collaborate closely with internal Apple TV teams, licensors, brand partners, and external agencies to ensure alignment and effective execution.
• Ideate and present creative concepts to potential partners while ensuring excellence from conception to launch.
• Collaborate with Apple TV creative teams to maintain consistency across series and film campaign integrations.
• Engage with series/film creative teams to align on concepts and promotional strategies.
• Lead the creation of high-quality presentation materials and pitch decks for internal and external stakeholders.

Requirements

• 12+ years of experience in licensed merchandising for entertainment properties, including work at studios, licensing agencies, or within relevant consumer brands.
• Extensive expertise in licensing entertainment IP and managing the full lifecycle of consumer product initiatives—from strategy to execution.
• Proven ability to present to and collaborate with senior-level executives, both internally and externally.
• Strong experience in developing pitch materials, including strategic planning, creative concepts and deck building.

Preferred

• BA/BS in Marketing, Advertising, or Business
• Experience reviewing early production content
• Skilled in presentation deck design and creative development
• Collaborative, outgoing, and thrives in dynamic team environments