Partner Marketing Manager

USA (Remote)

$78K/yr - $110K/yr (Est.)Mid Level5+ years expFull time

Posted 3 months ago

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Job Summary

Drive channel partner marketing by building toolkits, MDF governance, and co-marketing campaigns to accelerate partner-sourced pipeline in SaaS/enterprise HCM space.

  • Must-have: 5+ years in partner/channel marketing in SaaS or enterprise software with strong enablement content.
  • Standout: Experience with enterprise HCM partners (UKG, SAP SuccessFactors, Workday) and co-sell motions.
  • Standout: Ability to create sales enablement assets and reusable co-marketing assets partners will actually use.

Job Description

Responsibilities

  • Build and maintain a partner marketing toolkit: co-branded collateral, battlecards, solution briefs, objection handling guides, demo assets, and sales playbooks tailored to partner sales motions.
  • Create partner-facing content that positions Schoox clearly within the context of the larger HCM or workforce management platforms our partners sell — helping partner reps articulate the Schoox value proposition alongside the partner’s solutions.
  • Develop and maintain partner onboarding and training materials to accelerate time-to-productivity for new reseller and referral partners.
  • Ensure partner teams are current on Schoox product updates, positioning changes, new proof points, and competitive differentiators.
  • Design and execute joint marketing campaigns with strategic partners — including campaigns, webinars, event sponsorships, and content co-creation.
  • Build co-marketing plans aligned to partner go-to-market priorities; negotiate and manage partner marketing development funds (MDF) where applicable.
  • Coordinate Schoox presence at partner-hosted and partner-adjacent events, including UKG Aspire, partner events, and other industry conferences.
  • Track and report on co-marketing program performance; optimize for partner-sourced pipeline contribution and influenced revenue.
  • Work with channel sales leadership to identify gaps in partner pipeline and develop targeted marketing programs to address them.
  • Support partner lead generation efforts by providing campaign-in-a-box programs, customizable assets, and co-branded landing pages that partners can execute independently.
  • Maintain visibility into partner-sourced and partner-influenced pipeline; report regularly to marketing, sales, and channel leadership on channel marketing contribution.
  • Serve as the marketing point of contact for channel partners — building strong working relationships with partner marketing and sales teams.
  • Manage the partner marketing content library: keep assets current, organized, and accessible through our partner portal or equivalent channel.
  • Collaborate with Sales Enablement and Product Marketing to ensure partner materials reflect current positioning, approved proof points, and competitive messaging.

Requirements

  • Bachelor's degree in Marketing, Business, or a related field.
  • 5+ years of experience in partner marketing, channel marketing, or channel programs — with demonstrated experience in a SaaS or enterprise software environment.
  • Direct experience working with or within the enterprise HCM ecosystem is strongly preferred — including familiarity with UKG, SAP SuccessFactors, Oracle Cloud HCM, Workday, or comparable platforms and their partner/reseller networks.
  • Strong understanding of how indirect channel programs work: reseller structures, partner portals, and co-sell motions.
  • Proven ability to create compelling sales enablement and co-marketing content that partners will actually use.
  • Excellent project management skills — able to manage multiple partner relationships and programs simultaneously without dropping the ball.
  • Strong communicator and relationship builder; comfortable presenting to and collaborating with partner stakeholders at all levels.
  • Proficiency in marketing automation, CRM systems (Salesforce preferred), and partner portal or PRM platforms.
  • Data-oriented mindset — you measure what matters and use performance data to improve programs.
  • Self-directed and entrepreneurial; comfortable building a function with limited precedent and a lean team.

Preferred

  • Strong differentiator: experience within large enterprise HCM platforms and their partner/reseller networks.
  • Prior experience in or with channel marketing teams at SaaS/enterprise software companies.

Benefits

  • A description of our employee benefits may be found HERE

Marketing Team

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