Responsibilities

• Build and maintain strong relationships with key partners to drive alignment on joint marketing priorities and ensure ongoing engagement.
• Develop and execute joint marketing programs with strategic partners that drive awareness, demand generation, and pipeline growth.
• Serve as the primary marketing point of contact for partners, facilitating collaboration and ensuring successful program execution.
• Launch integrated co-marketing initiatives such as webinars, events, digital campaigns, and partner-ready programs that promote joint solutions.
• Collaborate with the digital marketing team to amplify partner campaigns through paid, owned, and partner channels.
• Support partner participation in broader marketing initiatives including campaigns, product launches, and industry events.
• Work closely with sales and SDR teams to ensure partner marketing programs support pipeline creation and opportunity acceleration.
• Align programs to partner-driven go-to-market motions and joint solution priorities defined with product marketing.
• Help activate partner participation in target account initiatives and coordinated sales plays where appropriate.
• Foster ongoing partner engagement to increase participation in demand generation programs.

Requirements

• 6–10 years of experience in partner marketing, ecosystem marketing, or B2B demand generation within SaaS or cloud technology.
• Experience developing and executing joint marketing programs with technology partners.
• Strong track record of building and managing relationships with partners and driving joint outcomes.
• Strong understanding of partner ecosystems including ISVs, channel partners, and VARs.
• Experience collaborating with product marketing on messaging and with digital marketing on campaign execution.
• Proven ability to translate strategy and content into scalable programs and campaigns.
• Strong project management and organizational skills with the ability to manage multiple initiatives simultaneously.
• Analytical and metrics-driven, with the ability to measure marketing impact on pipeline and revenue.
• Excellent communication and relationship-building skills.