Responsibilities

• Build and maintain a partner strategy and recruitment and engagement plan to rapidly increase sales pipeline and bookings results from the Instinct partner channel.
• Design and implement co-marketing campaigns (email campaigns, newsletters, content syndication, webinars, PR, and more) to drive leads and a measurable impact to sales pipeline
• Create partner marketing materials to aid with recruitment and engagement, resulting in increased partner awareness, sales opportunities, and alignment with our business leaders designed with quality, thoroughness, and scalability
• Identify and recruit referral and reseller agreements in the US and globally to extend our reach and uncover sales opportunities
• Work with Senior Events Manager to support collaboration with Instinct partners/associations.
• Roll out marketing enablement sessions and programs to partners, encouraging participation and knowledge sharing for Instinct’s product portfolio, ICP, and alignment on messaging
• Create and manage communications with channel partners to drive awareness of campaigns, product updates, and business news
• Conduct ongoing partner meetings, including monthly, quarterly, and annual meetings to plan activities and measure performance against goals
• Prepare and present monthly partner marketing plans and performance results cross-functionally and to the executive team

Requirements

• Bachelor’s diploma or degree in related field such as business or marketing, or equivalent experience
• At least 3 years of partner marketing experience in a B2B software environment
• Good communication and writing skills, and ability to present to an audience are essential
• Strong project management and time management skills
• Experience managing marketing budgets ideally within a channel marketing setting
• Good interpersonal skills and ability to “sell” partners on the benefits of partnering with Instinct
• Experience preparing monthly, quarterly and yearly marketing plans
• Measurable success in driving partner business and engagement
• Self-motivated, able to work autonomously and collaborate with remote teams, and is adaptable to changing priorities
• Proven ability to effectively develop and implement channel programs/procedures

Benefits

• We offer a supportive and caring work environment.
• We are transparent, open, honest, and empathic, both internally and externally.
• We pay our team well.
• We offer medical, dental and vision benefits and 401K with match.
• We give our team owner-like flexibility over work and time-off, including time to innovate and Flow State Fridays.
• We offer a generous stipend that can be used for almost anything to allow you to bring your best self to work.
• We provide all-expense-paid time throughout the year together, including at our annual retreat.