Responsibilities

• Develop and own the global partner marketing strategy, establishing scalable frameworks, playbooks, and best practices that can be adopted across regional markets.
• Lead partner marketing execution for key partner initiatives, translating global business priorities into high-impact regional marketing programs.
• Partner closely with Product Partnerships to develop joint go-to-market strategies with priority partners.
• Develop partner-led marketing programs that leverage partner ecosystems, customer relationships, and account-based marketing (ABM) strategies to accelerate product adoption and advertiser growth.
• Build integrated partner marketing programs - including co-marketing campaigns, executive engagement, customer events, webinars, industry activations, thought leadership, digital campaigns, and sales enablement - that drive awareness, engagement, and adoption of TikTok solutions.
• Identify new opportunities to leverage partners' platforms, communities, sales organizations, and customer relationships to expand TikTok's market presence and drive measurable business growth.
• Lead partner marketing strategy for flagship TikTok-owned events, partner activations, and major industry moments, ensuring programs align to clear business objectives and deliver measurable outcomes.
• Collaborate with Product Marketing, Communications, Sales, and other marketing teams to amplify product launches, customer success stories, research, thought leadership, and strategic initiatives through partner channels.
• Build and maintain executive relationships with strategic partners, identifying opportunities to deepen collaboration through innovative marketing programs and joint business initiatives.
• Partner with regional marketing teams across APAC, EMEA, and LATAM to share best practices, support localization, and scale successful partner marketing programs globally.

Requirements

• 5+ years of experience in partner marketing, product marketing, B2B marketing, partnerships, or a related role within the advertising, media, or technology industries.
• Experience working directly with external partners, creative agencies and/ or vendors.
• A fast learner with a great sense of judgment, design sensibilities, and creative thinking.
• Ability to thrive in ambiguity and adjust quickly to change.
• Understanding of the advertising industry and media agency landscape.
• Knowledge of TikTok ad products and performance marketing strategies.

Preferred

• Experience developing scalable ABM and marketing frameworks, playbooks, or global programs that have been adopted across multiple regions.
• Experience planning and executing executive events, customer programs, industry thought leadership initiatives, or flagship marketing activations.
• Experience working within a global organization and collaborating across regional marketing teams.

Benefits

• Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).