Responsibilities

• Lead GTM Activation: Own marketing activation plans for assigned alliance partner solutions, including audience, campaign strategy, messaging, enablement, KPIs, and optimization.
• Drive Campaign Execution: Build and execute integrated campaigns that support partner solution adoption, demand generation, pipeline progression, and customer growth.
• Create Campaign Communications: Develop briefs, messaging, launch materials, partner communications, and Sales/Customer Success activation assets.
• Align Cross-Functional Teams: Partner with Marketing, Product Marketing, Sales, Customer Success, Partner teams, and Operations to bring coordinated campaigns to market.
• Enable Customer-Facing Teams: Create talk tracks, activation guidance, and follow-up plays that help teams position partner solutions with customers.
• Manage Co-Marketing Programs: Lead planning with priority Alliance partners across campaigns, events, webinars, content, promotional support, and partner commitments.
• Measure Business Impact: Track campaign performance, adoption, funnel impact, pipeline contribution, and ROI to optimize future programs.
• Lead Complex Initiatives: Manage timelines, dependencies, risks, and stakeholder communications while influencing across internal and partner teams.
• Support broader partner marketing priorities, including marketplace promotion, partner communications, launch support, webinars, events, content, and customer storytelling.
• Help develop scalable partner marketing frameworks, co-branding guidance, campaign templates, reporting approaches, and repeatable activation motions.

Requirements

• 6+ years of B2B marketing experience, preferably in SaaS, healthcare technology, enterprise software, partner marketing, customer marketing, field marketing, or ecosystem marketing.
• Experience owning integrated marketing programs tied to adoption, demand generation, pipeline, customer growth, or measurable business outcomes.
• Experience using campaign, CRM, funnel, attribution, or pipeline data to evaluate performance and recommend optimizations.
• Strong cross-functional collaboration skills, with the ability to influence without direct authority and drive alignment across matrixed teams.
• Strong project leadership skills, with the ability to manage multiple initiatives, stakeholders, timelines, and dependencies.
• Excellent written and verbal communication skills, including the ability to simplify complex solution narratives for customer-facing and internal audiences.
• Familiarity with healthcare technology, marketplace or platform business models, marketing automation, CRM, attribution, dashboards, or campaign reporting preferred.

Preferred

• Familiarity with healthcare technology, marketplace or platform business models, marketing automation, CRM, attribution, dashboards, or campaign reporting preferred.

Benefits

• Along with health and financial benefits, athenistas enjoy perks specific to each location, including commuter support, employee assistance programs, tuition assistance, employee resource groups, and collaborative workspaces — some offices even welcome dogs.
• We also encourage a better work-life balance for athenistas with our flexibility. While we know in-office collaboration is critical to our vision, we recognize that not all work needs to be done within an office environment, full-time. With consistent communication and digital collaboration tools, athenahealth enables employees to find a balance that feels fulfilling and productive for each individual situation.
• In addition to our traditional benefits and perks, we sponsor events throughout the year, including book clubs, external speakers, and hackathons. We provide athenistas with a company culture based on learning, the support of an engaged team, and an inclusive environment where all employees are valued.
• Learn more about our culture and benefits here: athenahealth.com/careers