Responsibilities

• Define OpenAI’s partner marketing and ecosystem strategy across key categories including ad tech platforms, data providers, distributors, and agencies.
• Build and execute joint go-to-market (GTM) plans with partners, including integrated campaigns (events, webinars, content, product launches) that drive pipeline, adoption, and revenue.
• Develop and manage co-branded marketing programs , including case studies, thought leadership, digital campaigns, and industry activations that highlight joint value.
• Act as the primary marketing partner contact , fostering strong relationships, alignment, and trust with key external partners.
• Create partner-facing content and collateral , including sales decks, solution briefs, playbooks, and campaign assets that enable partners to effectively position OpenAI’s advertising solutions.
• Support partner and agency sales enablement , building training programs, toolkits, and resources that help partners drive demand and close deals.
• Partner closely with Sales and Partnerships teams to support joint business planning, strategic accounts, and partner-led growth initiatives .
• Collaborate with Marketing Science to translate OpenAI’s measurement capabilities (incrementality, attribution, MMM, clean rooms) into partner-ready narratives that align with industry frameworks.
• Track and analyze partner marketing performance , including pipeline contribution, campaign ROI, partner-sourced revenue, and conversion metrics—using insights to optimize future investments.
• Build scalable frameworks for partner segmentation, prioritization, and success measurement across global markets.

Requirements

• Have experience in partner marketing, alliances, or ecosystem marketing , particularly in advertising, ad tech, martech, or SaaS environments.
• Have built and executed joint GTM strategies and co-marketing campaigns with external partners that drive measurable pipeline and revenue impact.
• Are skilled at partner relationship management , with a track record of building trust and aligning cross-company stakeholders.
• Have experience creating co-branded content and sales enablement materials that support both marketing and sales motions.
• Are comfortable analyzing marketing performance and ROI , including partner contribution to pipeline, conversion, and revenue.
• Can bridge technical and commercial perspectives, turning product capabilities into compelling joint value propositions .
• Thrive in cross-functional environments and can influence across Product, Sales, Partnerships, and Marketing without direct authority.
• Are highly organized and able to manage multiple partners, campaigns, and priorities simultaneously .
• Enjoy building new programs from the ground up in fast-moving, ambiguous environments.
• Care deeply about building a trusted advertising ecosystem that enables long-term success for partners and advertisers.