Responsibilities

• Execute monthly content calendars aligned with clinic priorities, initiatives, and campaigns.
• Organize and manage content according to approved content pillars, including education, provider highlights, clinical experience, and compliance-approved before-and-after content.
• Maintain an organized and up-to-date rolling content backlog to support consistent publishing cadence.
• Schedule and publish approved content using designated social media management tools.
• Coordinate and schedule regular content capture sessions with providers and clinic staff.
• Develop structured prompts, outlines, and talking points to support effective and efficient filming sessions.
• Capture or organize raw photo and video content in alignment with clinic objectives.
• Ensure all content meets compliance, clinical, and regulatory standards prior to submission for approval and publication.
• Draft clear, professional, educational, and compliant captions consistent with clinic standards and voice.
• Edit short-form video content, including Instagram Reels, to ensure quality, clarity, and engagement.

Requirements

• Demonstrated experience managing Instagram accounts, preferably within healthcare, medical aesthetics, wellness, or other regulated industries.
• Strong understanding of Instagram platform functionality, content formats, and community management best practices.
• Excellent written communication skills, with the ability to create clear, professional, educational, and compliant captions.
• Experience coordinating content development and approvals across multiple stakeholders.
• Working knowledge of compliance considerations, including medical, legal, and advertising guidelines.
• Strong organizational, project management, and time-management skills.
• Excellent interpersonal and professional communication abilities.
• Experience working with dermatology, medical aesthetics, med spa, or healthcare brands preferred.
• Ability to work effectively within joint venture or multi-stakeholder organizational environments.
• Proficiency in short-form video editing and content preparation, including Instagram Reels.
• Familiarity with social media scheduling platforms, analytics tools, and reporting dashboards.

Nice To Have

• Healthcare marketing experience in dermatology/medical aesthetics preferred.
• Familiarity with Instagram Reels editing beyond basics.

Benefits