Responsibilities

• Team Leadership and Project Management
• Oversee the social media team, ensuring all members meet deadlines and align with project expectations.
• Coordinate with the project coordinator to schedule and publish approved content across social media platforms.
• Work closely with the Senior Student Manager (SSM) to address team needs, manage schedules, and resolve any issues.
• Analytics and Strategic Planning
• Pull and analyze monthly social media data, creating comprehensive analytic plans to track engagement trends.
• Report findings and make strategic recommendations for improvement to the Assistant Director.
• Content Management and Quality Control
• Edit all social media content for quality, consistency, and adherence to University brand guidelines.
• Schedule and, when necessary, physically post content across social media channels.
• Content Creation and Engagement
• Develop engaging content, including monitoring Campus Recreation’s social media calendar and posting accurate information on facilities, events, and programs.
• Conceptualize and create digital content aimed at increasing engagement across both target and broader audiences.
• Respond to followers on social media, connecting with content experts as needed.
• Social Media Best Practices
• Research social media trends and recommend strategies for engagement.
• Create and maintain a consistent tone and voice for Campus Recreation’s social media presence.
• Provide guidance to team members on social media best practices and quality content creation.
• Event Coverage and Additional Duties
• Attend Campus Recreation events and programs to capture video and photographic content.

Requirements

• A minimum of one semester of experience on the Campus Recreation student creative team is required.
• Must successfully complete a background check.
• This role requires flexibility to accommodate a variable schedule, including mornings, evenings, weekends, and University breaks.

Preferred

• Social media, communications, or business operations, strong problem-solving skills, ability to positively interact with the patrons and employees strongly preferred.
• strong organizational skills, creativity, and an understanding of social media strategy.