Responsibilities

• Assist with the development of marketing campaigns, promotional ideas, and storytelling initiatives that highlight Downtown Clayton, its businesses, and events.
• Research, write, and edit content including promotional materials, social media posts, website content, news releases, and other public-facing communications.
• Coordinate content for Downtown social media channels and assist with implementing marketing strategies in alignment with Town policies and branding standards.
• Create and produce marketing materials for print, web, and digital platforms, including graphics, photography, videos, and promotional collateral.
• Work collaboratively with the Town’s Communication and Outreach Department to ensure consistency and quality across all messaging.
• Attend Downtown Development Advisory Board meetings, Downtown committee meetings, events, and other assigned activities, including occasional evening and weekend commitments.
• Assist with coordination and communication between Town departments, downtown businesses, non-profits, and community partners.
• Support regular outreach to Downtown businesses, including gathering information, sharing updates, and promoting initiatives.
• Assist with the planning, promotion, coordination, and execution of Downtown events and initiatives.
• Perform related duties as required.

Requirements

• Special Requirements, Education & Experience
• Considerable knowledge of marketing tactics, photography, and storytelling.
• Knowledge of social media platforms and each of their functions.
• General knowledge of Microsoft Office software applications.
• General knowledge of grammar, punctuation, proofreading, editing, and layout.
• Basic knowledge of the principles, methods, procedures, and strategies concerning a public information, communication and community relations program, and of policies, regulations, guidelines, and legal standards pertaining to the distribution of news and public information.
• Knowledge of social media trends.
• Ability to coordinate and disseminate information regarding programs and services to media, staff, and the community in an accurate and timely manner that increases understanding of Town's programs and activities.
• Ability to work with relative independence and to exercise sound judgment in making decisions related to the release and communication of information with minimal supervision.
• Ability to communicate effectively in conversations, public presentations, and written form.

Preferred

• Bachelor's Degree in Communications or related major field is preferred.

Benefits

• Town of Clayton employees enjoy many benefits including a retirement pension plan, 401K membership, Paid Vacation, Sick and Holiday Leave, State Health Plan, and various other benefits.